Senior Planner Connected Car Services, Chief Marketing Management; CCS CMM

Location(s):
Franklin, TN

Job Schedule:

Full-time – Hybrid - in office Monday-Thursday

Education Requirement:
Bachelor’s

Sponsorship:
No

Come Drive Innovation with Us. We are currently looking for a Sr. Planner Connected Car Services, Chief Marketing Management (CCS CMM) to join our team in Franklin, TN.

The Sr. Planner - CCS CMM supports the ongoing management, performance, and growth of Nissan Connected Car Services (CCS) product offerings for the U.S. market, while coordinating with corresponding teams in Canada and Mexico as needed. Reporting to the Manager - CCS CMM, this role is focused on Run-the-Business (RTB) initiatives and Full Stack Marketing 4P management across the CCS portfolio.

The position partners with cross-functional teams and external service providers and uses customer, product, operational, and financial data to identify opportunities, develop recommendations, and help drive engagement, conversion, retention, and revenue for connected service offerings.

• Lead and support RTB initiatives for CCS product offerings, ensuring disciplined execution, issue resolution, and continuous performance improvement.
• Manage the 4
  
  Ps for CCS offerings, including product, price, place, and promotion, in alignment with portfolio strategy, customer needs, and business objectives.
• Analyze customer, vehicle, subscription, campaign, channel, and financial data to identify trends, diagnose performance gaps, and recommend actions that improve revenue and customer value.
• Develop and maintain business performance reporting, KPIs, forecasts, and management‑ready insights for CCS products and initiatives.
• Partner with cross‑functional teams across CMM, Product Planning, R&D, CX, IS/Digital, CRM, Aftersales, Finance, Legal and other functions to implement and optimize CCS initiatives.
• Support pricing, packaging, offer design, lifecycle management, and go‑to‑market activities for connected service product offerings.
• Work with CRM and channel teams to improve customer communications, awareness, trial engagement, conversion, renewal, retention, and win‑back performance.
• Support ongoing relationships with Mobile Network Operator (MNO) and Telematics Service Provider (TSP) partners, including operational coordination, performance reviews, issue resolution, and alignment on service delivery.
• Validate provider invoicing and revenue‑share structures to support financial accuracy, contractual compliance, and effective management of CCS product economics.
• Translate complex data and customer insights into clear business recommendations, action plans, and executive‑ready presentations.
• Monitor the competitive landscape and connected services market to identify relevant trends, benchmarks, risks, and opportunities.
• Support Voice of Customer and continuous‑improvement activities that strengthen the end‑to‑end CCS customer experience.

• Required:
  • Strong analytical capability, including the ability to interpret large or complex data sets and connect insights to commercial actions.
  • Working knowledge of product lifecycle management and the 4
    
    Ps of marketing: product, price, place, and promotion.
  • Strong business acumen with an understanding of subscription, retention, revenue, customer engagement, invoicing, and revenue‑share drivers.
  • Effective project management, facilitation, communication, partner‑management, and stakeholder‑alignment skills.
  • Ability to develop concise, executive‑ready recommendations and presentations.
  • Comfort operating in a fast‑paced, cross‑functional environment with multiple priorities.
  • Proficiency with Microsoft Office and data visualization or analytics tools.
  • Curiosity and interest in connected vehicle technologies, digital services, customer behavior, and evolving…