Senior Product Marketing Manager; B2B SaaS - AI/Martech/E-Commerce
Listed on 2025-12-02
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IT/Tech
Digital Marketing -
Marketing / Advertising / PR
Digital Marketing
Join to apply for the Senior Product Marketing Manager (B2B SaaS - AI/Martech/E-Commerce) role at Genus AI
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About Genus AIGenus AI is building the next generation of dynamic product advertising. Our platform powers modern e‑commerce brands by managing product feeds, enhancing product creative with AI‑driven templates, and optimizing performance across all major ad platforms. Today, we generate over 20 million product images monthly
, influence over $0.5 billion in e‑commerce revenue annually
, and are trusted by leading global brands.
You will be the first dedicated Product Marketing hire, building the discipline from the ground up. This is a highly strategic and hands‑on role. You will craft messaging, shape GTM motions, lead product launches, elevate our brand story, and arm sales with powerful content. You will work directly with leadership, product, sales, and customer success to bring clarity, consistency, and excitement to how we communicate our platform’s value.
You will be responsible for establishing Genus AI as the category leader in AI‑powered Dynamic Product Ads.
- Own the development of a compelling category narrative for AI‑powered dynamic product advertising.
- Build and maintain messaging frameworks for ICPs, personas, verticals, and feature sets.
- Translate complex AI, creative automation, and performance optimization capabilities into clear, differentiated value propositions.
- Ensure consistency across website, sales collateral, product, marketing, and leadership communications.
- Define and run GTM plans for new product releases, features, and templates.
- Partner with Product to influence roadmap based on market and competitive insight.
- Create structured launch tiers and a repeatable launch engine across channels (website, email, webinars, PR, partners).
- Build and maintain a library of sales assets: pitch decks, one‑pages, ROI calculators, demo scripts, competitive battle cards.
- Train sales and customer success teams on positioning and talk tracks.
- Build content that improves win rates and reduces sales cycles.
- Lead competitive intelligence:
Smartly, Feedonomics, Socioh, Marpipe, ROI Hunter, etc. - Conduct customer interviews and insight programs to extract value stories and shape roadmap and messaging.
- Build deep understanding of e‑commerce marketing, product feeds, and DPA ecosystems.
- Create flagship product content: case studies & customer stories, product deep‑dives, benchmark reports, “State of DPA Creative” reports.
- Act as the connective tissue between product, marketing, sales, and leadership.
- Drive clarity around who we sell to, why we win, and what differentiates us.
- Bring structure, rigor, and repeatability to GTM operations.
- Clear, compelling narrative across the website, sales materials, and marketing.
- 3–5 new world‑class case studies published.
- A tight ICP + persona system adopted across GTM.
- Launch engine in place and functioning.
- Sales conversion rates improved through better positioning and collateral.
- Competitive battle cards used consistently during sales cycles.
- Benchmark report or white paper shipped and driving inbound.
- Genus AI brand recognized as category leader in AI‑enhanced DPAs.
- 5–8+ years in B2B SaaS Product Marketing, ideally in Mar Tech / AdTech, e‑commerce platforms, creative automation, AI/ML tooling.
- Experience building PMM foundations from the ground up.
- Demonstrated success in GTM launches and narrative development.
- Deep familiarity with the buyer journey in mid‑market and enterprise SaaS.
- Proven ability to translate technical products into differentiated messaging.
- Strong cross‑functional leadership working with Product, Sales, and Marketing.
- Portfolio of sales assets, launch plans, and content pieces showcasing past work.
- Experience with Meta DPAs, templates, product feeds, or catalog‑based advertising.
- Experience in high‑velocity growth SaaS (Series A–C environments).
- Background in growth marketing or paid social.
- Strong writing samples (case studies, positioning docs, whitepapers).
- Video storytelling and creative production experience.
- Shape the narrative and category for a product with real traction and massive potential.
- Work with a world‑class founder team with deep expertise in AI, creative automation, and e‑commerce performance.
- Own PMM strategy end‑to‑end with meaningful impact.
- Join a fast‑moving, innovative environment where your work directly moves revenue and brand perception.
- Competitive compensation, equity, and the opportunity to define how the next generation of e‑commerce ads are built.
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