Marketing & Media Specialist

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Auction Edge is the automotive remarketing industry’s leading provider of technology and services to independent auctions, dealers, and corporate remarketers. With 230 independent auction customers and millions of cars processed per year, Auction Edge is uniquely positioned to serve the competitive needs of the independent automotive auction community.

We are seeking a highly motivated and data-driven Marketing & Media Specialist to join our team, focusing on the promotion and acceleration of our technology platforms. This role is essential for driving digital acceleration by leveraging strong data analytics skills—particularly Google Analytics—to track campaign performance, user flow (Pipeline traffic), and content effectiveness. The position reports directly to the CFO and is responsible for coordinating all content creation, prioritization, and alignment with internal and external campaign timelines and strategies to generate customer traffic and accelerate adoption of our core technology platforms.

• Market-Specific Campaign Execution:
  Implement and support digital marketing strategies tailored for specific geographic or product market accelerations within the remarketing space (e.g., driving adoption of ADE in key markets like Indy and Buffalo).
• Ad Tech and Platform Promotion:
  Execute and manage promotional campaigns, including the creation and deployment of targeted promotional emails and banner advertising across our platforms and industry-specific channels.
• In-Lane Technology Engagement:
  Manage and update digital assets such as “in-lane Pipeline banners” and system “pop-ups” within the auction and dealer technology interfaces to drive awareness of new features and events.
• Social Media & Industry Buzz:
  Create and schedule strategic social media postings to promote new technology features, auction event integrations, and company happenings relevant to auction management and dealer operations.
• Internal Communications:
  Support the promotion and communication of our product, EDGE.Auction happenings, focusing on the operational and competitive advantages the technology provides to remarketing clients.
• Data-Driven Strategy:
  Utilize intuitive thinking and marketing knowledge to generate customer traffic, identify high-value customer segments (e.g., enterprise auction groups, large dealer chains), and recommend new areas for platform or feature targeting.

• Web & Usage Analytics:
  Conduct deep-dive data analysis on our product, Pipeline traffic, and customer-specific technology implementation sites.
• Tool Proficiency:
  Apply strong experience with Google Analytics (or similar analytics tools) to generate reports on web metrics, feature adoption rates, and customer lifecycle performance within the auction cycle.
• Optimization for the Remarketing Funnel:
  Translate complex data findings into clear recommendations for optimizing digital content, ad placement, and the overall customer journey from vehicle appraisal to final sale.
• Corporate Web Presence:
  Support content updates and maintenance for the corporate technology site, , ensuring technical accuracy and industry relevance.
• Industry Relations:
  Assist with coordination and fulfillment of industry media requests and conference material needs (e.g., NAAA, CAR) specifically highlighting our technological differentiators in the remarketing space.
• Content Production:
  Support the development and distribution of the customer newsletter and technical product announcements.
• Other duties as assigned by management.

• Bachelor's degree in Marketing, Communications, Business, or a related field. Equivalent experience accepted.
• 2‑3 years of professional experience in marketing, digital media, or data-focused roles, preferably within the technology, SaaS, or B2B software industry.
• Proven ability to use web analytics and user behavior tools; strong, demonstrated experience with Google Analytics is preferred.
• Deep understanding and application of the Adobe Creative Suite, specifically…