Marketing Brand Manager

Marketing Brand Manager

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Join the Mitsubishi Motors North America (MMNA) Team! At Mitsubishi Motors NA, we are driving innovation, quality, and excellence in the automotive industry. Our commitment to delivering cutting‑edge vehicles goes hand in hand with our dedication to fostering a dynamic and inclusive work environment. Our team members are the driving force behind our success, and we believe in empowering individuals to contribute their unique skills and perspectives.

We are a collaborative and forward‑thinking team that values diversity, creativity, and continuous improvement. At MMNA, your career is not just a job but a journey of growth. Benefit from ongoing employee development programs, contribute to our impactful Community Relations initiatives, and enjoy a range of employee benefits that make your experience with us exceptional. Be part of a company proud of its heritage and excited about the future where together, we shape the future of mobility and drive success in every mile.

To support the brand strategy across national and regional advertising initiatives  we build our brand narrative across paid and owned channels, we need a dedicated Brand Manager to ensure seamless storytelling, flawless execution, agency coordination, and brand consistency. This position fills a critical gap between strategic planning and day‑to‑day campaign delivery. This role reports to the VP & Chief Marketing Officer.

This role is responsible for translating MMNA’s overarching brand and communications strategies into compelling advertising executions that drive awareness, engagement, and lead generation. It involves aligning creative development with media strategy to ensure the right message reaches the right audience at the right time. The role crafts a cohesive brand and product narrative across all campaigns, manages agency and production workflows from briefing through delivery, and oversees campaign launches from concept to post‑production.

As a steward of our brand voice, the role ensures all consumer‑facing content is consistent, compliant, and impactful across channels.

• Translate Communications Strategy into Advertising Execution:
  Convert overarching brand and communications strategies into integrated, high‑impact advertising campaigns that drive awareness, engagement, and lead generation.
• Align Creative with Media Strategy:
  Support the development of advertising that complements media plans, ensuring the right creative is delivered to the right audience at the right time.
• Craft a Cohesive Brand and Product Story:
  Ensure all advertising tells a unified story that reflects Mitsubishi’s brand strategy, product positioning, and customer promise.
• Lead Creative Development and Production Workflows:
  Manage agency partners and production vendors from briefing through delivery, ensuring timelines, budgets, and quality standards are met.
• Support Campaign Launches from Briefing to Post‑Production:
  Own the executional arc of campaign launches, coordinating internal and external teams to deliver assets on time and on brand.
• Ensure Brand Messaging Consistency and Compliance:
  Act as a steward of Mitsubishi’s brand voice, ensuring all consumer‑facing content is compelling, compliant, and consistent across channels.

First 90 Days – Getting Up To Speed:

• Build foundational knowledge, relationships, and visibility into current workflows.
• Take ownership of campaign execution and lead creative development for active initiatives.
• Demonstrate measurable impact and prepare for upcoming launches.

• Support brand awareness and consideration growth.
• Execute campaigns for key model launches.
• Ensure creative consistency across channels.
• Deliver production efficiency and accuracy.
• Amplify brand opinion and NPS.

• 5+ years of experience in brand management, advertising, or integrated marketing communications with 1+ years of people management/leadership experience.
• Proven ability to translate brand strategy into…