Bilingual Social Media Manager

Overview

Reporting to the Sr. Manager of Digital Content, the Social Media Manager is responsible for content creation and marketing through social media, building an online community by nurturing existing audiences and developing new ones and furthering the online reach and impact of brands. Focused on the K-LOVE brand and campaigns, K-LOVE events and Radio Nueva Vida, the primary goal is to ideate, plan, create, produce and schedule compelling and engaging content for Instagram, Facebook, Tik Tok, X, You Tube, and other social media platforms.

This role will also work with stakeholders (e.g., Live Events, Marketing, Creative Services, Radio Programming, Technology, Pastors and HR) to create, produce and approve branded and campaign content for digital communities. This is a bilingual (English and Spanish) role to serve both our English and Spanish speaking audiences.

This is a role in Franklin, TN. Please include work samples if available.

• Plan, manage and execute social media-based campaigns.
• Create content that upholds mission and culture, adheres to brand identities, uses social media influencers and search engine marketing (SEM) tactics to optimize impact and online reach.
• Use storytelling, creativity, and analytical knowledge to create content that touches and inspires online audiences.
• Use the latest social media platforms and digital tools to create multimedia (e.g., 9:16 and 16:9 video, graphics, photos, live video, and text-based posts).
• Manage and develop relationships with online audiences through posts, campaigns and engaging with comments.
• Monitor, recommend and assist with social media campaigns.
• Monitor, analyze and report on analytics to inform future content and social media campaigns.
• Collaborate with the Digital Team (including other social media managers), Creative Services, ministry partners and artists to find relevant content to be shared on social media channels.
• Ideate, script, storyboard, direct (when required) and produce videos with next generation brand talent, and other ministry departments.
• Manage multiple tasks simultaneously while maintaining flexibility, creativity and control over work projects.
• Self-managed and work independently.

• Minimum two years’ experience in social media management, radio, marketing, or public/media relations.
• Fluency in both English and Spanish, with excellent written and verbal skills.
• Experience working with and managing social media brand profiles (e.g. Facebook, Instagram, X, You Tube and Tik Tok).
• Solid understanding of creating photo and video content with Adobe Creative Suite.
• Creative, resourceful and proactive with solid sense of social media and marketing communication; strong judgment regarding organization and presentation of content.
• Solid understanding of copywriting, formatting, and distributing content for social media; copywriting samples in both English and Spanish are required.
• Strong attention to detail, multitasking, and organizational skills.
• Ability to meet tight deadlines and work independently or as part of a team.
• Professional presentation and collaborative, service-oriented mindset.
• Creativity, adaptability, fast learning, and enthusiasm.
• Excellent interpersonal skills and ability to build sincere business/ministry relationships.
• Demonstrated commitment to the social sector with a passion for EMF’s mission and values.

Educational Media Foundation (EMF) is a nonprofit, multi-platform media company on a mission to draw people closer to Christ. EMF owns and operates K-LOVE and Air1 and employs nearly 500 team members between its office in Franklin, TN. You can view our mission and values here Mission, Beliefs & Values.

We provide a competitive salary range – and that’s not all!

• Industry leading Medical, Dental & Vision coverage
• Short/long term disability and life insurance
• Robust 401K with company match
• Parental leave with Baby Bonding pay
• Generous PTO, holiday and sick pay
• Unique company culture that includes exclusive access to concerts, movie premieres, media industry events, and more

“As an Equal Opportunity Employer, EMF makes…