Sr Manager-Brand Marketing

POSITION SUMMARY The Sr. Brand Manager will be a key player in marketing calendar development and activation for the brand that deliver on brand objectives with the overall goal of driving restaurant results. This role is a challenging and strategic one, critical to the success of the lunch business, the brand’s largest daypart. ESSENTIAL FUNCTIONS
· Be a champion for the brand and operate with a strong sense of ownership
· Help lead the planning and development of the national marketing calendar to enable the brand to exceed same-store sales. Strategically build and plan different calendar layers such as Lunch, value, beverage and LTO products in a unified effort to drive sales
· Manage both national and test marketing calendars and timelines while partnering with marketing leadership team to develop and oversee short and long-term calendar planning strategies
· Help define and lead a menu vision across the brand to maximize sales and profit
· Creative and Culinary brief development for internal and external partners, utilizing consumer insights and business priorities to develop messaging
· Partnership with media and creative teams to engage internal or external agency resources in creative development and media planning

Partner with cross-functional leaders to drive continuous improvement of the innovation process and ways of working to improve success rate
· Lead business case development to support business recommendations that drive growthPOSITION QUALIFICATIONS/CORE COMPETENCIES
· 9+ Years experience in Branding and Marketing, Advertising, or a related field, ideally in the QSR space
· Demonstrated broad and well-developed functional marketing skills in a dynamic, highly promotional space
· Self-starter, entrepreneurial leader who performs well in a lean, fast-paced environment with a strong work ethic and brings a combination of high energy with a high sense of urgency.
· Strong communication skills; ability to speak and write effectively, adapting messages to a range of audiences.
· Creative problem solver; ability to think outside the box to create solutions and drive business strategy
· A clear commercial orientation and ability to think and act like a general manager
· Strong intuition, ability to “connect the dots” and manage through ambiguity
· The ability to set the strategy but not afraid to get hands dirty to make sure plans are executed properly
· BA / BS degree - M.B.A. or Masters in Marketing degree is preferred.

WORK ENVIRONMENTCorporate Office fast paced, high volume of activity and a deadline driven environment PHYSICAL DEMANDS Sitting for extended periods of time, using telephone, typing and/or operating a computer and/or mouse

Travels as needed approximately fifteen (15)%

Job Summary

Requisition Number: SRMAN
004665

Job Category:
Marketing

Schedule:

Full-Time