Director of Marketing - B2B

Council Capital is a healthcare-focused private equity firm based in Nashville, Tennessee, managing over $350 million in committed capital.

We invest in lower middle market healthcare companies where we see the potential to scale purpose and performance. Our investments span control and minority positions in businesses with enterprise values between $10 million and $100 million.

What sets us apart is the Council Model
—a proven framework that surrounds founders and leadership teams with a powerful combination of support: our CEO Council of seasoned operators, our Strategic Healthcare Investors who bring real-world insight and access, and our internal Value Creation Team
, focused on enabling growth through talent, systems, and strategy.

At Council Capital, we’re not just backing companies—we’re helping build enduring businesses that improve lives and shape the future of healthcare.

We are a private equity-backed healthcare technology company specializing in payment integrity. Our AI-driven analytics platform enables commercial and government payers to detect and prevent fraud, waste, and abuse (FWA), delivering measurable financial outcomes across the healthcare ecosystem.

We are rapidly scaling and investing in marketing as a key growth engine. This role is designed to introduce discipline, consistency, and compelling storytelling to our go‑to‑market approach, turning a sophisticated platform into a clear, differentiated brand.

We seek a hands‑on marketing leader who can both strategize and execute with fresh ideas. You will oversee execution of marketing activities across brand, messaging, digital, and events, translating our complex analytics platform into clear, compelling value propositions for various healthcare buyers. Willingness to learn our solutions and service offerings in order to apply modern marketing practices and innovative approaches is critical for this marketing leader.

This is an individual contributor role, reporting to the Chief Growth Officer, who owns the marketing vision and budget. You bring craft, discipline, and follow‑through. Your biggest wins in the first year will come from unifying the brand, maintaining consistent external messaging, and leveraging our digital channels and marketing tools.

You will have genuine autonomy over how the work is done and how our brand appears in the market. Strong candidates are excited to build and execute, not manage a large team. You are encouraged to bring innovation to outbound messaging and targeting.

• Own and unify brand and positioning: Bring consistency to templates, decks, email signatures, and collateral for a professional external brand.

• Enforce message discipline: Maintain consistent, on‑strategy external messaging across commercial payer, government/Medicaid, and Medicare audiences.

• Translate capabilities into buyer value: Turn complex payment integrity and FWA capabilities into clear, differentiated value propositions for each buyer persona.

• Run digital marketing end to end: Improve website user experience and conversion, maximize value from the marketing automation stack (e.g., Hub Spot), and grow qualified traffic through SEO/AEO with measurable targets.

• Build sales‑enablement narratives: Deliver market‑ready messaging frameworks and sales collateral at about 70 to 80% finished, so product and sales teams only refine the final details.

• Design and execute buyer‑persona campaigns: Create distinct programs for commercial, government, and Medicare/Medicaid buyers.

• Own events end to end: Plan and run approximately 6 to 10 events per year (about 2 requiring travel), manage booth, collateral, pre‑event demand, post‑event follow‑up, and vendors and sponsor ships.

• Manage to a budget you…