Creative Manager

The Performance Creative Manager will own the strategy, development, testing, and execution of creative designed to drive performance across our paid media channels.

This role sits at the intersection of creative strategy, paid media, analytics, and production. You will translate performance data into creative insights, develop new concepts and testing hypotheses, and ensure high-quality creative is produced and launched at the pace required to support a large-scale paid media program.

We’re looking for someone who combines exceptional creative instincts with strong analytical thinking—someone who can recognize a powerful hook, story, visual, or piece of UGC while also understanding why it performed and how to turn those insights into the next generation of creative.

POSITION:
Performance Creative Manager

COMPANY:
The Health Institute

REPORTING TO: VP of Growth

STATUS:
Full-Time Employee

COMPENSATION: $90,000 Annual Salary

The Performance Creative Manager will own the strategy, development, testing, and execution of creative designed to drive performance across our paid media channels.

This role sits at the intersection of creative strategy, paid media, analytics, and production. You will translate performance data into creative insights, develop new concepts and testing hypotheses, and ensure high-quality creative is produced and launched at the pace required to support a large-scale paid media program.

We’re looking for someone who combines exceptional creative instincts with strong analytical thinking—someone who can recognize a powerful hook, story, visual, or piece of UGC while also understanding why it performed and how to turn those insights into the next generation of creative.

This is a highly entrepreneurial role requiring ownership from insight → concept → production → launch → analysis → iteration.

• Own performance creative strategy across paid media channels.
• Develop a continuous pipeline of concepts, hypotheses, iterations, and testing opportunities.
• Build weekly and monthly creative testing roadmaps aligned with acquisition and media goals.
• Develop concepts across video, static, UGC, creator content, testimonials, educational content, product storytelling, and direct-response formats.
• Identify new hooks, messages, angles, offers, formats, and storytelling approaches.
• Adapt creative strategy across prospecting, retargeting, funnel stages, customer segments, and platforms.

• Partner closely with Paid Media leadership to understand performance and creative needs.
• Analyze creative performance across CPA/CAC, ROAS, CTR, CPC, CPM, CVR, Hook Rate, Hold Rate, engagement, frequency, and creative fatigue.
• Identify patterns across winning and underperforming creative.
• Determine why creative is performing—not simply whether it is performing.
• Translate performance data into actionable creative recommendations.
• Identify creative fatigue and proactively develop new concepts and iterations.

• Own the creative production calendar and pipeline for paid media.
• Manage internal creative resources, agencies, creators, freelancers, and production partners.
• Turn strategy into clear, actionable creative briefs.
• Manage projects from concept through final delivery.
• Ensure creative is delivered on time and at the volume required by the media plan.
• Review creative and provide clear, performance-focused feedback.
• Identify production bottlenecks and build systems that improve speed, quality, and scalability.

• Develop a structured creative testing methodology.
• Establish clear hypotheses before production begins.
• Distinguish meaningful concept tests from minor creative variations.
• Quickly develop iterations from winning…