Vice President, Education Services and Growth

The Vice President of Sales for School Services at Music & Arts will be the change for a legacy, retail-driven organization into a disciplined, relationship-based, community-anchored B2B sales engine that delivers predictable growth and high cultural engagement. This executive leader will drive the transformation and performance acceleration of the Music & Arts Field Organization — a national education-focused sales team serving schools, districts, and music educators across the United States.

A critical focus will be to rebuild structure, cadence, and accountability across the field, while fostering a modern, high-performance sales culture rooted in belief, coaching, and community engagement.

This is not a maintenance role. It is a leadership position for a proven sales executive capable of evolving a legacy retail-driven organization into a disciplined, relationship-based B2B2C sales engine — integrating people, process, and performance systems to achieve scalable, predictable growth.

Responsibilities will include, but will not be limited to the following:

• Lead the complete transformation of the Music & Arts School Services Sales organization from a retail service model to a true B2B relationship and performance culture.
• Define, communicate, and execute a clear sales strategy aligned with company revenue, margin, and growth goals.
• Partner closely with the President of GC Business Solutions and the executive team to drive consistent messaging, structure, and accountability.
• Establish a “culture of coaching” that emphasizes ownership, optimism, and execution.
• Establish modern sales processes, cadence, and performance discipline across all field roles.

• Build scalable leadership capability with District Managers, Account Managers (Educational Representatives), and Business Development Representatives.
• Ensure leaders operate within defined cadences: daily activity management, weekly coaching, and structured pipeline reviews.
• Evaluate leadership readiness and restructure underperforming regions as needed. Elevate or exit talent to ensure the right leaders are in the right seats.

• Drive top-line growth through new school acquisition, expanded district relationships, and retention of existing programs.
• Drives new school acquisition and deepens district and educator partnerships.
• Align the sales structure with opportunity potential (school density, TAM, and program penetration).
• Expand market share across rentals, repairs, and ensemble programs volume through stronger educator engagement.
• Collaborate with the Guitar Center Music Foundation (GCMF) and Marketing for community-based fundraising and awareness campaigns.

• Ensures Salesforce adoption, CRM rigor, and SLA compliance.
• Deploys or partners with operational functions (RLCs, Ops, Finance) to streamline non-selling tasks.
• Champions technology adoption to improve productivity and visibility.

• Redesign compensation and incentive structures tied to activity, accountability, and community impact.
• Build dashboards and KPIs that align to leading indicators and revenue-producing behavior.
• Instill transparency and clarity around expectations, rewards, and consequences.
• Models “Above the Line” leadership behaviors consistently.
• Fosters optimism, belief, coaching, and cross-functional partnership.
• Raises employee engagement and trust scores through consistent tone and action.

• 10+ years in progressive sales leadership roles, with at least 5 years leading distributed field organizations.
• Proven success transforming…