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Brand Supervisor

Job in Frederick, Frederick County, Maryland, 21701, USA
Listing for: Carbon Valley Parks and Recreation District
Full Time position
Listed on 2026-01-12
Job specializations:
  • Marketing / Advertising / PR
    Creative Advertising / Marketing, Social Media Marketing, Digital Media / Production, Digital Marketing
Salary/Wage Range or Industry Benchmark: 58000 - 63000 USD Yearly USD 58000.00 63000.00 YEAR
Job Description & How to Apply Below

Brand Supervisor

FLSA Status:
Full-Time, Exempt

Created or Revised Date: 12/2025

Hiring Pay Range: $58,000-$63,000

Why work at Carbon Valley?

Carbon Valley Parks and Recreation District exists to bring people together through movement, connection, and community. We serve the residents of Frederick, Firestone, Dacono, and the surrounding area by offering high-quality programs, welcoming spaces, and experiences that help people live healthier and happier lives. When you work here, you become part of that mission every single day.

Employees enjoy meaningful benefits that support well-being both at work and  staff are automatically enrolled in PERA, with a generous 14.81% employer match. Full-time employees work a pilot 32-hour workweek program and receive District-paid life insurance, access to competitive health insurance options, flexible scheduling, and strong PTO and sick leave accrual. Staff also receive discounted memberships and program registrations, plus up to 48 hours of Floating Holiday pay each year.

Most importantly, you’ll be part of a culture that values people. We work hard to maintain a workplace rooted in Innovation, Integrity, Teamwork, and Customer Service. These values guide how we support the community—and how we support each other. Here, your ideas matter, your contributions are recognized, and your work truly makes an impact.

What You'll Be Doing:

Under the supervision of the People & Brand Director, the Brand Supervisor leads district-wide storytelling, brand presence, and social media strategy. This role ensures every department’s story is shared authentically, creatively, and consistently while showing the community who we are, what we offer, and why we matter.

This position also plays a major role in event coordination and execution, representing CVPRD at community events and leading the planning, organization, and delivery of several key district events throughout the year.

Our Ideal Candidate Will:

Have a strong understanding of, and alignment with the District's Core Values:
Innovation, Integrity, Teamwork, Customer Service.

  • Be fun, creative, energetic, and passionate about capturing the heartbeat of the Carbon Valley recreation community.
  • Bring strong time management and the ability to balance multiple creative and event-based projects.
  • Have experience capturing candid content and transforming it into compelling stories for social and digital platforms.
  • Maintain full oversight of all CVPRD social media platforms, including strategy, engagement, analytics, and trend awareness.
  • Respond quickly and appropriately to public comments and messages via social media.
  • Develop and implement story-driven content calendars, brand campaigns, and department features.
  • Create engaging digital content from photos, video, Reels/Tik Toks, graphics, and written copy paying close attention to ADA requirements.
  • Work with each department to support their goals for program registration, awareness, and community involvement by coordinating marketing needs, timelines, and promotional efforts.
  • Assist in writing, designing, and proofing the activities guide, website content, newsletters, flyers, and printed marketing materials.
  • Coordinate, plan, and execute District events from start to finish, including logistics, vendor coordination, staffing, equipment needs, and on-site set up and support, while ensuring a polished and consistent brand presence.
  • Represent CVPRD at community events by setting up booths, engaging with attendees, promoting programs, gather photos, videos, and stories during events and transform them into digital recaps, social media content, and other creative assets.
  • Partner with departments to support special event planning throughout the year and help elevate each event through strong storytelling and branding.
  • Work with the People & Brand Director to create, track, and monitor the marketing and branding annual budget.
Required Qualifications:

Candidates over 18 must pass a background check prior to employment.

  • Bachelor’s degree in Marketing, Communications, Digital Media, Journalism, or related field.
  • Two or more years of marketing, digital media, or event coordination experience preferred.
  • Equiva…
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