Enrollment Communications Manager

Frederick, Maryland
401 Rosemont Ave
Frederick, MD 21701, USA

Reporting to the Vice President for Enrollment Management, the Enrollment Communications Manager is responsible for developing and managing a comprehensive strategic enrollment communication plan in collaboration with the VP for Enrollment Management and the Director of Admission. This role will serve as the point person for all enrollment communications related to undergraduate enrollment. Key responsibilities include content creation and copywriting, project management and timeline coordination, creating digital campaigns related to the various stages of the recruitment process, consulting with campus partners to implement communication needs, monitoring and reporting on content performance, and researching and developing best practices for email and SMS communications.

The manager also prepares queries, coordinates stakeholder proofing, manages the email calendar, troubleshoots issues, generates metrics, and provides guidance on email functionality. This role requires strong project management skills, attention to detail, and a commitment to continuous improvement in communication efforts.

• Help develop and manage our comprehensive strategic communications calendar.
• Work collaboratively with points of contact across the Enrollment division to develop communication materials and strategy in keeping with Hood College’s branding guidelines.
• Serve as project coordinator for all print and digital communications, and be a liaison with the Marketing and Communications Team.
• Create digital and print content to aid in the recruitment and enrollment process.
• Assist in the development of necessary tools (events, portals, queries) in Target
  
  X.
• Ensure the website pages are kept up to date.
• Manage content and deadlines for third-party recruitment platforms.
• Stay up to date on trends and best practices in enrollment communications.
• Develop content for and manage presence of social media channels (Instagram, Facebook, and Tiktok).
• Other duties as assigned.

We seek a candidate who values diversity, equity and inclusion in all that they do. Candidates must have strong organizational skills and a proven ability to work collaboratively with partners across campus in support of Hood College’s mission as a student-centered, liberal arts institution. To perform this job successfully, the individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

• Bachelor's Degree
  - Marketing, communications, or related area.
• Minimum 2+ years of professional experience related to duties and responsibilities, including internship or practicum experience.
• Knowledge of email & SMS marketing best practices.
• Experience with email distribution programs.
• Ability to manage multiple, concurrent projects from a variety of stakeholders.
• Ability to effectively communicate with stakeholders at various levels with a variety of backgrounds.
• Exceptional attention to detail and the ability to produce high-quality work in a fast-paced environment.
• Ability to learn, be flexible to change, and be innovative.

• Knowledge of higher education communication work flows.
• Advanced knowledge of Target
  
  X or other higher ed CRM system and familiarity with using a project management system.

Proficient in MS Office tools (Microsoft Word, Excel, and PowerPoint), e-mail and Internet. Ability to learn new applications quickly including organization-wide information systems and department-specific software applications.

Strong oral and written communication skills. Ability to effectively provide information and positively respond to questions from both external and internal customers both in person and by phone. Ability to write routine reports and correspondence.

Proficient with statistical and financial concepts. Must have the ability to apply those concepts to tracking, projections, goal setting, and interpreting reports. Must be able to draw conclusions from…