Digital Marketing Coordinator

STULZ ATS is seeking a dynamic and detail-oriented Marketing Coordinator to join our team. This role plays a key part in executing and supporting digital marketing initiatives
, including marketing automation and reporting, email nurture campaigns, persona-based marketing programs, digital advertising support, and the creation of on-brand marketing assets using tools such as Canva. The Marketing Coordinator will work closely with marketing, sales, and product teams to ensure campaigns are data-analysis. The ideal candidate is highly organized, analytically minded, and excels at collaborating across teams while managing multiple digital marketing priorities.

Essential Duties and Responsibilities Digital Marketing & Campaign Execution

• Execute and support integrated digital marketing campaigns across email, paid media, and owned channels using Hub Spot and related tools.
• Build, manage, and optimize email nurture campaigns
  , including persona-based workflows, drip programs, and lifecycle marketing.
• Support persona‑based and account‑informed marketing initiatives
  , ensuring messaging aligns to buyer needs, industries, and sales motions.
• Assist with campaign calendars, timelines, and execution to ensure on‑time delivery of marketing initiatives.

Marketing Automation, Reporting & Analytics

• Manage and maintain customer and prospect data within Hub Spot
  , ensuring data accuracy, consistency, and proper lifecycle staging.
• Segment databases to support targeted campaigns, email nurt
  
  Avg, and persona‑driven outreach.
• Develop and deliver marketing performance reports and dashboards
  , tracking metrics such as email performance, lead conversion, engagement, and campaign ROI.
• Analyze trends and campaign results to provide actionable insights and optimization recommendations to marketing and sales stakeholders.
• Create and update digital marketing assets using Canva
  , including:
  • Email graphics
  • Social media visuals
  • One‑pagers and light sales enablement materials
  • Campaign and product launch assets
• Ensure allinidad assets align with brand guidelines and messaging frameworks.
• Collaborate with product marketing and sales to adapt content for different personas, industries, and stages of the buyer journey.

Digital Advertising Support

• Assist in the execution and optimization of digital advertising campaigns (e.g., Linked In, Google Ads).
• Coordinate with internal teams and external vendors to support campaign setup, creative development, and performance tracking.
• Monitor campaign performance and contribute to reporting and optimization recommendations.
• Support product marketing initiatives, including digital launches, email announcements, and campaign support materials.
• Collaborate with product management to ensure messaging consistency across digital channels.
• Provide marketing execution support for sales initiatives, including digital presentations, email templates, and campaign assets.
• Partner closely with sales operations to align campaigns with sales priorities and pipeline goals.

Internal Communications

• Support internal communications by creating and distributing digital updates, internal newsletters, and campaign summaries.
• Help ensure consistent messaging and visibility of marketing initiatives across internal teams.

Tradeshow & Event Support (Limited Focus)

• Provide limited support for trade shows and events, primarily focused on:
  • Pre‑ and post‑event digital communications
  • Email follow‑up and lead nurturing
  • Basic promotional asset coordination
• Event logistics and on‑site coordination are not a primary responsibility.

Other Duties

• Perform other related duties as assigned to support marketing and business objectives.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Education/Experience

• 2+ years of experience in a marketing role or customer service role, with exposure to database management, digital advertising, event coordination, product management, and internal communications.
• Proficiency in CRM software (e.g., SAP, Hub Spot) and marketing automation tools.
• Strong knowledge of digital advertising platforms and analytics.
• Excellent organizational and project management skills with the ability to multitask and meet deadlines.
• Strong interpersonal and communication skills, both written and verbal.
• Ability to work independently and as part of a collaborative team.
• Willingness to travel occasionally to trade shows and events.

Certificates, Licenses۔ Registrations

• N/A

Language Skills

• Ability to read, write, and speak English at a high school level.
• Ability to follow instructions in both written and oral form.
• Ability to speak effectively with employees of the organization.

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