Senior Manager, Marketing - Frederick Keys

Attain Sports brings a community-focused, values-driven, and player-centric approach to connect diverse groups and create impact through the power of sports. The company was formed in 2021 and presents an affordable, family-friendly sports and entertainment portfolio that brings a commitment to community engagement, customer service, innovation, and the professional growth and development of its family of athletes and employees.

Attain Sports owns and manages four baseball teams: the Baltimore Orioles Double-A affiliate
Chesapeake Baysox
, the Baltimore Orioles High-A affiliate Frederick Keys
, the MLB Draft League Aberdeen Iron Birds
, and the Atlantic League Professional Baseball Club
Spire City Ghost Hounds
. Additionally, Attain Sports is an owner of the United Soccer League (USL) Championship Club
Loudoun United FC
.

The Senior Manager, Marketing leads the strategy and execution of integrated marketing, content, community engagement, and game-day experiences to drive fan engagement, attendance, and revenue for the organization. This role oversees digital platforms, creative and broadcast production, community outreach, promotions, and marquee events, ensuring brand consistency, high-quality execution, and alignment with MiLB standards. The Senior Manager is also responsible for budget planning, oversight, and execution, working within established budgets while maximizing impact and return across all marketing initiatives.

• Lead the development and execution of a comprehensive editorial and content calendar, in close collaboration with Sales Marketing, across social media, email, web, and digital platforms.
• Drive creation and distribution of content related to baseball operations, MiLB initiatives, holidays and days of observation, Orioles affiliation, community engagement, podcasts, and league toolkits.
• Ensure content maximizes reach, engagement, and brand alignment while delivering a consistent, high-quality fan experience.
• Monitor content and campaign performance using engagement, reach, conversion, ticket sales, and other relevant metrics to continuously improve marketing strategy and execution.

• Oversee the accuracy, timeliness, and performance of the team website, including news and press releases, media assets and media walls, sponsorship integrations, and campaign and promotional landing pages.
• Ensure digital platforms adhere to MiLB standards and best practices.

• Provide oversight of broadcast and production operations to ensure compliance with MiLB standards and best practices across camera operations, radio and live feeds, digital streaming, and web presentation.
• Lead video strategy and production across both long-form and short-form content, ensuring consistent execution and brand alignment.
• Oversee the design, production, and execution of all baseball creative and print marketing materials, including schedule magnets, pocket schedules, stadium and concourse signage, game-day programs, flyers, and community and reading program materials.
• Provide strategic oversight for team creative materials, ensuring consistency, quality, and timely delivery.
• Oversee press box operations, including staffing, coordination of broadcast personnel and media passes, and day-of-game execution to ensure seamless operations and compliance with league standards.

• Develop and oversee a comprehensive community outreach strategy designed to build brand awareness, strengthen community relationships, and support fan engagement. Programs may include sales engagement events, mascot, player, and staff appearances, holiday programs, reading programs, charitable initiatives, and…