Marketing Manager

Description

ALBERT HOTEL is hiring for a MARKETING MANAGER

An urban oasis, tucked away off of Main Street in the heart of Fredericksburg, TX, Albert Hotel offers a peaceful yet sophisticated luxury experience in Texas's famed Hill Country. Opened in January 2025, the property features 105 thoughtfully appointed guest rooms and suites, along with uniquely designed bunk rooms and a private house with custom furnishings, locally-curated amenities, and thoughtful touches.

With the guest experience in mind, Albert's elevated amenities include a sunken limestone pool featuring an outdoor bar and cabanas, state-of-the-art fitness center, and a 2,000-square-foot full-service spa. Additionally, the property is home to four on-site culinary outlets, including The Restaurant at Albert.

Albert boasts 3,600-square-foot of semi-open air event space, a 1,200-square-foot mezzanine deck, and an expansive event lawn, making it a prime destination for weddings, private events, and intimate gatherings.

What you'll do:

Digital Marketing

• Responsible for the maintenance of the property’s website, including updating copy, promotions, maintaining a calendar of events, and fulfilling any website changes or updates
• Produce revenue-generating email campaigns by developing compelling copy and imagery on a consistent cadence; ensure guest-facing email communication is clear
• Maintain all location listings to ensure information is up-to-date across all platforms, such as Google, Trip Advisor, Yelp, Open Table, etc.

Promotions, Packages, & Offers

• Brainstorm, develop, and execute unique, on-brand promotions that align with the property’s revenue and brand awareness goals
• Provide regular audits of promotions across platforms, ensuring offers are up-to-date, fresh, and seasonal; work with operations and revenue teams

Events & Activations

• Lead the development, promotion, execution, and management of all events, activations, and property pop-ups
• Build relationships with brand-aligned partners and develop community-minded programming events and cutting-edge activations to keep the properties top-of-mind in the community and drive traffic
• Maintain and update event listings on all third-party sites, such as local event calendars
• Communicate events internally in a clear and timely way; ensure all team members are aware of events and activations through standard operating procedures (SOPs)
• Provide on-site support during events to ensure successful execution

Social Media

• Develop monthly, quarterly, and annual content calendars, working with Operations teams to ensure content curation and posting strategies align with the property
• Maintain social media strategies and create content, including video content, for all social media platforms
• Manage Later accounts, develop KPIs, and provide monthly reports to the Director of Marketing and other key stakeholders
• Stay on top of social trends and engage in new methods to capitalize on new marketing opportunities

Branding

• Be the champion of the property’s marketing needs and support team when on-brand items are developed and rolled out;
  Design additional items for the properties as requested by management
• Write on-brand, grammatically correct copy for websites, email campaigns, social media, marketing collateral, etc.
• Update all F&B menus, sales kits, catering menus, in-room collateral, etc.; support team by providing timely updates as needed
• Ensure all marketing materials on-site are on-brand by performing regular audits of operational collateral and guest-facing messaging

Public Relations

• Work with third-party agencies to provide strategic, thoughtful direction based on the property’s needs and goals
• Field and fulfill incoming media requests for interviews, photography, recipes, etc.
• Coordinate on-site photoshoots; work with appropriate departments and property stakeholders to ensure shoots are within budget, conducted promptly, and fulfill property needs

General Responsibilities

• Work with cross-functional, multi-project team resources to ensure marketing solutions are delivered on time and on budget according to defined scope, timeline, and cost expectations
• Work with the Director of Marketing on strategic partnerships and…