Category Manager

• Remote within New Brunswick, New Brunswick

Cannabis NB is a government-owned corporation and New Brunswick’s leading retailer of cannabis products. We are committed to providing a safe, reliable, and enjoyable shopping experience for our customers. As we continue to expand and evolve, we are seeking a skilled Category Managerto join our team and lead our category management strategy to drive business growth and deliver exceptional customer experiences.

To deliver a world-class customer experience rooted in knowledge, care, and safety.

To provide access to quality-assured products while empowering customers through meaningful conversations and accurate information.

To support public education and harm reduction by promoting socially responsible cannabis use across the province.

The Category Manager is responsible for the strategic and commercial performance of assigned product categories. This role owns the end-to-end category strategy, including assortment planning, pricing, promotions, vendor management, inventory strategy, product lifecycle management, and overall category performance. Reporting to the Director of Category, the Category Manager serves as the business owner and subject matter expert for assigned categories and is accountable for driving sustainable sales growth, margin performance, inventory productivity, and customer satisfaction.

The role works collaboratively with Supply Chain, Retail Operations, Finance, Marketing, and vendor partners to translate organizational objectives into actionable category strategies and measurable business results.

• Category Strategy & Business Ownership: Develop and maintain category strategies aligned with organizational objectives while owning category performance and identifying risks and growth opportunities. Aid in establishing category goals, KPIs and priorities. Analyze market trends, customer behavior and competitive activity.
• Data-Driven Decisions: Analyze sales data, market trends, and customer insights to identify category opportunities and challenges, using this information to develop actionable strategies. Leveraging tools such as Power BI, Excel, and D365
• Assortment & Product Portfolio Management: Ensure the right mix of products is available in-store and online to meet customer demand and maximize sales. Identify opportunities for product introductions, substitutions, delistings, and innovation.
• Vendor Management: Manage relationships with suppliers and vendors to ensure optimal product availability, pricing, and promotional support. Negotiate contracts and terms to support category growth and profitability. Hold suppliers accountable for agreed commitments and performance standards.
• Continuous Improvement: Improve category management processes, reporting, and decision-making all while sharing best practices across the organization.
• Cross-Functional Leadership: Parter with Supply Chain, Marketing, Retail Operations, Finance & IT while leading cross functional initiatives.

• 5+ years of experience in category management , or a similar role.
• Bachelor’s degree in Business, Marketing, Retail Management, or a related field.
• Strong understanding of category management principles, product assortment strategies, and retail operations.
• Data-driven with advanced analytical skills and the ability to interpret complex sales and market data to inform decision-making.
• Strong negotiation skills and experience managing vendor relationships.
• Excellent project management, organizational, and multitasking abilities.
• Ability to collaborate across teams and influence decision-makers in a cross-functional environment.
• A customer-focused approach.
• Proficiency…