CMT​/PR - Marketing Technology Expert

Position: CMT / PR - Marketing Technology Expert

Job Description Role Summary

Infosys Consulting is seeking a highly skilled Principal Consultant – Marketing Technology Expert (Adobe Marketing Experience Cloud) to support our clients in advancing their B2B Digital Marketing Excellence initiatives. In this role, you will partner with global enterprise marketing organizations to help them adopt, scale, maximize value and marketing excellence from the Adobe Marketing Experience Cloud suite as part of their broader marketing transformation programs.

As a Principal Consultant and trusted advisor, you will guide clients and their marketing teams on how to leverage Adobe tools to modernize unified customer experience, scale campaign execution, deepen personalization, unify customer insights, integrate content supply chain, strengthen data‑driven decision‑making, and achieve measurable business outcomes that deepen our clients’ reputation for innovation in marketing excellence.

You will influence across marketing, data, and technology functions—translating strategy into execution and enabling organizations to operate as high‑performing digital marketing teams. This is a high‑impact, client‑facing role ideal for individuals passionate about marketing transformation, technology adoption, and helping enterprise organizations realize the full potential of their marketing investments.

Key Responsibilities Adobe Experience Cloud Expertise & Advisory

• Serve as the primary Subject Matter Expert (SME) on Adobe Marketing Product Suite, including Marketing Cloud, Experience Cloud, Experience Manager, Marketo Engage, Adobe Analytics, Adobe Target, Adobe Journey Optimizer, and Adobe Campaign.
• Advise clients on best practices for platform adoption, capability scaling, and operating model transformation across B2B marketing organizations.

Marketing Transformation & Enablement

• Work closely with client stakeholders across Marketing, Product, IT, and Data to design, operationalize, and scale strategic enablement programs that increase effective use of Adobe tools.
• Guide clients through marketing capability maturity, identifying gaps and recommending technology, process, and skills improvements.

Value Realization & Performance Measurement

• Lead value realization initiatives by defining measurable impact and ROI frameworks that connect marketing execution to business outcomes.
• Build and evolve success measurement frameworks that help clients optimize performance across the entire digital marketing lifecycle.

Analytics, Insights & Optimization

• Translate Adobe Analytics insights into actionable recommendations that enhance personalization, segmentation, targeting, and campaign optimization.
• Support clients in building data‑driven marketing cultures using dashboards, KPIs, storytelling, and insight‑to‑action enablement.

Adoption, Governance & Best Practices

• Create and deliver best practices, playbooks, and training content to support long‑term adoption and governance of Adobe Experience Cloud.
• Drive standardization and harmonization across global teams through workshops, consultative collaboration, and ongoing stakeholder alignment.

Required

Skills & Qualifications

• Bachelor’s degree in Marketing, Business, Data Analytics, or related fields.
• 6–10 years of experience in digital marketing, marketing technology, or marketing analytics within enterprise, B2B, or SaaS environments.
• Marketing experience across Hi-Tech and Telecom Industry.
• Demonstrated hands‑on experience with Adobe Marketing Experience Cloud products (Experience Manager, Marketo Engage, Analytics, Target, Campaign, or Journey Optimizer).
• Strong understanding of marketing performance measurement, attribution, and ROI/value realization frameworks.
• Exceptional communication, facilitation, and influencing skills—comfortable advising senior stakeholders across business and technical teams.
• Proven ability to lead complex initiatives, manage multiple stakeholders, and drive impact without authority.
• Adobe Certified Expert (ACE) certification strongly preferred; equivalent hands‑on platform experience also valued.
• Experience in consulting or large‑scale transformation programs is a plus.
• Candidates authorized to work for any employer in the…