Product Marketing Specialist

Job Description Overview

The Product Marketing Specialist’s role involves facilitating and executing the Product Marketing Go-to-Market (GTM) strategy and day-to-day operations. This includes conducting market research and analysis, as well as collaborating with other marketing team members for campaign execution.

• Facilitate product marketing strategies that support organizational brand goals from the top to the bottom of the marketing and sales funnel, including increasing brand relevance, favorability, and preference.
• Be familiar with IoT, server, and MiniPC products.
• Establish a scalable curation process to identify opportunities across products and services that reflect ASUS’s key themes and priorities, consistent with the brand, style, and tone.
• Collaborate with social and digital production teams to manage cross-channel content marketing programs and content optimization efforts.
• Interpret product briefs, assignments, opportunities, and cross-promotional activations aligned with the Brand Strategy, and transform them into impactful, engaging content.
• Conduct competitive benchmarking and product comparisons.
• Be knowledgeable about the hardware / product range and marketing requirements.
• Manage the marketing budget and approval processes.
• Maintain good attendance and punctuality.

• Ability to work confidently in a rapidly changing, fast-paced, and results-oriented corporate environment where a high degree of flexibility is required.
• Excellent written and verbal communication skills in English.

Bachelor’s Degree (or

• 1 – 3 years of Product Marketing Experience.

• Office Only :
  Typically works in an office environment.
• Requires sitting, operating a computer keyboard, telephone and other office equipment for extended periods of time.
• 25% Domestic travel during the year.

$68,640-$90,000 annually is the estimated pay range for this role working in Fremont, California office. The final amount will be determined based on qualifications & experience of the candidate relative to the role. Our comprehensive employee benefits include bonuses, medical, dental, vision, life insurance, AD&D insurance, Paid Time Off, EAP, & 401(k).