Lead & Demand Generation

We are seeking a data-driven, creative, and results-oriented Lead & Demand Generation Manager to plan, execute, and optimize multi-channel campaigns that generate high-quality leads and drive measurable revenue impact. The ideal candidate will have proven experience managing Google Ads (Paid Search, Display, You Tube) and Linked In Paid Campaigns, along with a deep understanding of B2B marketing funnels, audience targeting, and conversion optimization.

Campaign Strategy & Execution

• Develop and manage a comprehensive demand generation strategy aligned with company revenue goals.
• SEM
  - Create, launch, and optimize Google Ads campaigns (Search, Display, Retargeting, You Tube) to maximize ROI.
• Plan and execute Linked In paid campaigns, including sponsored content syndication, InMail, and audience targeting strategies.
• Identify and test new paid channels, campaign types, and creative formats to improve performance.
• Build Hub Spot landing pages for campaigns with key message for conversation and form fill
• Webinar platform and webinar series planning
• Effectively target the right personas and technology influencers for each campaign and industry

Lead Management & Nurturing

• Build campaigns to capture, qualify, and nurture leads through the buyer’s journey.
• Collaborate with sales to ensure smooth lead handoff, proper follow-up, and accurate attribution tracking.
• Implement lead scoring models and improve MQL → SQL conversion rates

Performance Tracking & Optimization

• Monitor daily campaign performance metrics (CTR, CPC, CPA, ROAS, conversion rates).
• Continuously run A/B tests on ad creatives, landing pages, and audience segments.
• Prepare monthly performance reports and actionable insights for stakeholders.
• Automated report set-up in Hubspot

Cross-functional Collaboration

• Work with cross-function team on website and messaging improvements to help drive conversation.
• Recommend content, tools and resources to create to support conversation in campaigns – info graphic, webinars, listicles, white papers, industry briefs, and more.

Events Management

• Plans and organizes corporate conference like GTC, Supercomputing, etc.
• Manage budgets, venues, and vendors toonsite and shipping logistics timelines, and troubleshooting.
• Pre and post communications tied with each conference as well as training of the sales team on conference foundational matters (Know Before You Go documents).
• Comfortable with managing multiple details, communications, and problem-solving.

Communications and Social Media:

• Developing and curating content for social media
• Help define ongoing best practices across social channels to increase readership
• Creating compelling emails for customer and prospect outreach
• Work cross-functionally with product management, content marketing, and graphics teams for utilization in communications.
• Ownership of communications calendar and ongoing planning

• 5-7 years in B2B marketing, with at least 3 years in lead/demand generation.
• Hands-on experience managing Google Ads and Linked In Ads campaigns.
• Proven track record of meeting or exceeding pipeline and revenue targets through paid channels.
• Strong analytical skills with proficiency in Google Analytics, campaign dashboards, and attribution tools.
• Experience with CRM (Salesforce, Hub Spot) and marketing automation platforms (Marketo, Hub Spot, Pardot).
• BA/BS in Business or Marketing

• Knowledge of SEO, SEM, content marketing, and account-based marketing (ABM) principles.
• Familiarity with conversion rate optimization (CRO) best practices.
• Experience in AI and HPC marketing
• Experience in rack-level systems marketing
• MBA or Masters in Marketing

• Medical Insurance
• Dental Insurance
• Vision Insurance
• 401(k)
• Flexible spending account
• Commuter benefits
• Disability insurance

We also have a perfect location for all types of commuters: AMAX is located right between I-680 and I-880. Warm Springs/South Fremont BART station and bus stops are within a 10-minute walking distance. 5 grocery stores, 6+ coffee/tea places, and numerous restaurants within 1 mile. Feel free to try the delicious fusions or grab your daily groceries after work!

Established in 1979,…