Director of Communications & Marketing at San Francisco Bay University Fremont, CA

San Francisco Bay University, Fremont, CA.

Category: Staff
Type: Full Time
Min.

Experience:

Director
Salary: $130,000 - $180,000

San Francisco Bay University (SFBU) is a nonprofit, WASC-accredited university located in the heart of Silicon Valley. SFBU's mission is to offer inclusive, innovative, and inspirational education for lifelong careers, preparing graduates to lead and serve in a global, technology driven society. Guided by our Strategic Plan, SFBU is reimagining higher education through:

• Academic Innovation - integrating applied learning, entrepreneurship, and technology.
• Community Impact - cultivating partnerships that strengthen our regional and global ecosystem.
• Student Success - fostering personalized engagement and career readiness.
• Institutional Excellence - promoting transparency, effectiveness, and continuous improvement.

The Director of Communications & Marketing serves as the strategic architect of SFBU's institutional communications, brand strategy, and marketing initiatives within a hybrid in-house and agency model. Reporting to the Chief of Staff & Vice President for Presidential Initiatives and Community Impact, the Director leads an integrated communications ecosystem that advances SFBU's visibility, strengthens its internal culture, and amplifies its impact regionally and nationally.

This role is both strategic and operational, responsible for developing a unified communications framework that aligns messaging, enhances stakeholder engagement, and measures impact through data-driven insights.

• Develop and execute an integrated communications and marketing strategy aligned with SFBU's mission and Strategic Plan.
• Serve as the chief brand steward, defining the institutional voice and ensuring consistency across all touchpoints.
• Provide strategic counsel to university leadership on communications, positioning, and stakeholder engagement.
• Lead crisis communications readiness, rapid response, and issue management protocols. Champion innovation in storytelling and digital engagement to raise SFBU's profile.

• Lead the creation of cohesive messaging for media, internal communications, and external relations.
• Cultivate relationships with journalists, thought leaders, and community partners to secure positive visibility for SFBU.
• Oversee press releases, media kits, and editorial strategy to highlight institutional milestones, research, and leadership.
• Manage internal channels such as the Bayhawk Bulletin, intranet, and leadership communications to promote transparency and engagement.

• Oversee all institutional marketing (excluding recruitment marketing) - including content, creative direction, and campaigns.
• Ensure brand standards and identity guidelines are upheld across all internal and external communications.
• Manage the university website, digital storytelling, and social media ecosystem, optimizing for reach, relevance, and user experience.
• Coordinate with Enrollment Management to align brand and messaging with student recruitment and retention efforts.

• Direct the in-house communications core (internal comms, brand governance, editorial, and analytics).
• Manage external agencies and creative partners for design, digital, media, and production.
• Establish and track KPIs and performance dashboards for visibility, engagement, and ROI.
• Ensure cross-functional collaboration across Advancement, Enrollment, Academics, and Student Affairs.

• Implement systems for measuring communications performance and audience sentiment.
• Int…