Android - Sub Approval

Marketing Programs Manager Description

Webtrends is the global leader in analytics for web, mobile and social. We inspire digital brands by providing them with the actionable insight needed for better relationships with their customers. We live firmly behind our corporate values:
Open, Innovative, Engaged, Accountable. Every day we look for new ways to drive innovation in every facet of our business and expect each member of the team to take personal ownership over their work, forming a unique opportunity to live, grow and learn in a highly collaborative and dynamic environment. We don’t get caught up in the cogs of traditional corporate culture, which slow down the speed of progress.

It’s not about ego and job title; it’s about getting it done every day. At the end of each day, we ask ourselves, “Did I make this a better place for my customers to do business and for my colleagues to work?”

We’re looking for an experienced, creative and innovative BtoB marketer to join our brilliant and fun Marketing team. We’re a dedicated and friendly team in a super smart company looking for people with a proven playbook, opinions and a willingness to roll-up their sleeves. We are a digital marketing measurement + optimization company so you must have a passion for digital marketing and have experience developing and executing marketing programs across digital and offline channels that generate sales-ready leads.

You must be expert at understanding performance and improving your efforts over time.

• Lead and execute strategic and targeted demand generation programs focused on delivering qualified Sales-ready leads to Sales. Manage against quarterly pipeline goals.
• Proficient in initiating, planning, executing and optimizing marketing programs and tactics across acquisition, conversion and retention efforts, including;
• Online advertising including banner buys, Facebook, Linked In, SEM and 3rd party email
• Social media amplification, engagement and conversion
• Website and Facebook landing pages/experiences
• Lead nurturing, segmentation and multi-channel communications
• Experience executing a trusted advisor/content marketing strategy. Experience overseeing the development of customer stories and thought leadership content and using it to drive demand generation programs
• Experience developing, executing and improving relationship marketing/nurture programs including segmentation, creative optimization and reporting across communication touch points
• Experience leveraging events, both online and off as well as PR in demand generation programs
• Plan workflow, drive project schedules, and juggle multiple projects at the same time through effective prioritization and thorough attention to detail and communication across internal teams and stakeholders.
• Oversee resource management - identifying conflicts or when projects require additional resources or contractors
• Ensure that your programs are within budget, identify when projects are at risk for overages and provide weekly & monthly recaps.
• Oversee QA processes - proofing and testing where applicable
• Work with in-house Marketing Optimization Analysts to develop, execute and iterate measurement + reporting and testing + optimization plans
• Keep up to date on relevant products + services and competitive offerings

• Six years experience in marketing project/account management is required. A minimum of four years in a B2B marketing role, preferably in the technology industry, with proven success in the development and execution of multi-channel marketing campaigns.
• Experience working in an interactive agency environment, comfortable working with designers, writers, developers, UX professionals and…