Sales Executive, Service

TOMRA Food is a multinational organization and a leading provider of sensor‑based sorting, peeling and integrated post‑harvest solution for the food industry. Transforming global food production to maximize food safety and minimize food loss by making sure Every Resource Counts™, has been our strength for over 50 years. We encourage innovation, responsibility, passion and safety.

Sales Executive, Service plays a critical role in strengthening TOMRA’s relationships with customers by promoting and delivering tailored service solutions that enhance equipment performance, operational continuity, and long‑term customer satisfaction. This role focuses on driving service‑related revenue through service contracts, renewals, upgrades, and value‑added offerings while ensuring every interaction reflects TOMRA’s commercial strategy, customer‑first approach, and high standards of service excellence.

• Own customer relationships for all service sales activities, including contracts, renewals, and upgrades
• Present service value propositions and negotiate with customers to achieve mutually beneficial outcomes
• Pursue and qualify opportunities identified by Field Service Engineers (FSEs), Customer Service Coordinators (CSCs), Marketing Assistant, Area Sales Managers (ASMs), or other sources
• Drive proactive business development by identifying and pursuing new leads, re‑engaging dormant accounts, and building a robust pipeline to support aftermarket sales growth
• Execute foundational sales activities, including cold calling, door‑to‑door outreach, and lead nurturing, to establish relationships and generate opportunities in priority markets
• Ensure proposals meet customer requirements and align with TOMRA’s regional commercial strategy
• Oversee contract closure, ensuring high‑quality documentation and long‑term customer engagement
• Support ASMs in region with customer‑specific service plans
• Partner with Business Development and Service leadership to align regional goals and service sales targets
• Identify customer needs and recommend tailored service solutions that enhance customer satisfaction and strengthen TOMRA’s value proposition within the region
• Identify process gaps in service sales activities and propose practical solutions
• Contribute to the development and launch of new service products and digital offerings
• Support business cases for growth initiatives, including upgrade programs, contract renewals, and digital service adoption
• Act as the escalation point for complex or critical customer cases related to service sales
• Collaborate with Sales, Service, and Customer Support teams to ensure consistent, high‑quality customer experience across all touchpoints
• Embracing related assignments and responsibilities as required to contribute to the overall success of our team
• Promote a “Safety First” culture throughout the company, our customers, and our industry

• Minimum 3 years’ experience in service or technical sales, preferably within capital equipment, automation, or food processing industries
• Bachelor’s degree in Business, Engineering, or related field; or equivalent experience
• Additional certifications in sales, negotiation, or relevant technical areas considered an asset
• Demonstrated success achieving or exceeding sales targets
• Experience developing and managing long‑term customer relationships (B2B, distributors, direct customers)
• Familiarity with after‑sales service processes including contracts, renewals, and upgrades
• Proven track record selling service contracts, spare parts, retrofits, and upgrades
• Strong negotiation and deal‑closing skills with measurable revenue impact
• Experience with CRM systems (Salesforce, Dynamics, IFS) and using data to drive performance
• Experience working with cross‑functional teams (service, product, operations)
• Strong customer relationship skills with a consultative sales approach
• Excellent verbal and written communication skills
• Strong problem‑solving, analytical thinking, and ability to manage multiple priorities
• Proficiency in Microsoft Office and CRM tools
• Self‑motivated and organized with the ability to work effectively in a matrixed environment
• Ability and…