Director of Sales
Listed on 2026-11-02
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Sales
Director of Sales, Area Manager, Sales & Marketing
Compensation: $130,000 annual base salary, with additional earning potential through performance-based bonuses
Position summaryThe Director of Sales leads Eagle's field sales organization to deliver profitable growth, strong customer relationships, and disciplined market execution. This leader turns Eagle, supplier, and marketing priorities into a clear annual plan, focused monthly priorities, and account-level action across chain, independent, On-Premise, and Off-Premise customers.
The Director leads sales managers and works closely with Sales Support, Marketing, Finance, Operations, S&OP, and supplier partners. The role is accountable for the quality of the sales-management system as well as commercial results. That includes sales-plan delivery, gross profit, distribution, retail standards, customer experience, talent development, sales expense, inventory health, and compliance.
What success looks like- Eagle delivers its approved sales and gross-profit plan through focused field priorities, timely course correction, and accountable execution.
- Sales managers spend their time coaching, inspecting the market, solving root causes, and developing people.
- Priority accounts receive the right coverage, programs are executed to standard, and Eagle earns distribution, space, displays, and lasting customer trust.
- Sales, Marketing, Operations, S&OP, and Finance work from aligned plans that account for customer demand, supplier commitments, service capacity, and inventory risk.
- The sales organization develops capable leaders, maintains a healthy bench, and acts quickly on performance gaps.
Commercial strategy and performance
- Lead the sales organization's annual planning process and own field delivery of the approved plan. Translate company, supplier, and marketing priorities into practical channel, territory, route, and account actions.
- Set a regular operating rhythm that includes weekly sales-leadership reviews, monthly business and P&L reviews, field work-withs, ride-withs, account audits, and documented coaching follow-up.
- Use sales, gross-profit, case-equivalent volume, distribution, display, reset, execution, customer, expense, and market data to find gaps early and lead clear corrective action.
- Manage the sales expense budget. Partner with Finance on forecasts, financial performance, sales-plan risks, and decisions that protect profitable growth.
- Lead territory, coverage, and resource decisions that give each channel and customer segment the attention required to grow the business.
- Partner with Marketing on portfolio priorities, pricing, trade investment, supplier business plans, supply planning, and the marketing calendar. Own sales-side readiness, field adoption, market feedback, and execution results.
- Establish and maintain Eagle's retail standards for distribution, pricing, shelf and cooler condition, placements, displays, promotions, resets, rotation, and account condition.
- Lead market work-withs, ride-withs, and audits that improve sales-call quality, manager coaching, execution, and long-term market development.
- Maintain senior relationships with priority customers. Lead business reviews, resolve material customer issues, and identify opportunities that improve mutual growth and profitability.
- Make sure sales leaders and teams execute launches, supplier programs, displays, promotions, and resets as approved and capture useful results for the next decision.
- Monitor competitive activity, customer feedback, and market changes. Turn those signals into specific account, territory, or channel actions.
- Lead assigned sales leaders with clear responsibilities, performance standards, consistent feedback, and timely…
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