Performance Marketing Manager

Performance Marketing Manager

Cortica is looking for an innovative, results-driven Performance Marketing Manager to join our growing team!

This role is responsible for leading the strategy, execution, and optimization of all paid and performance-driven digital marketing channels to achieve customer acquisition, engagement, and revenue growth goals. This role combines analytical rigor, strategic thinking, and cross-functional leadership to maximize ROI and drive scalable growth across digital platforms.

Cortica is a rapidly growing healthcare company with 24 locations across 8 states pioneering a unique, multi-specialty approach to treating children with autism. Our care model, driven by insights and technologies from emerging neuroscience, brings together clinicians from a range of disciplines to design and deliver comprehensive care to children. Because the heart of Cortica's mission is direct patient care, the skill and compassion of our staff are crucial to achieving extraordinary experiences and outcomes for the families we serve.

Our culture and values guide how we work and treat one another. Cortica celebrates diversity and fosters an inclusive environment, seeking ideas and opinions from everyone on the team. We safeguard equal rights and respect for all individuals, regardless of race, color, religion, sex, national origin, age, disability, creed, genetic information, sexual orientation, gender identity or expression, ancestry, veteran status or other applicable, legally protected characteristics.

All Cortica employment decisions are based on an individual's qualifications and ability to successfully perform the job responsibilities.

• Strategy & Leadership:
  Develop and execute the overall digital performance marketing strategy across paid search (SEM), paid social, display, programmatic, affiliate, and emerging channels to drive patient acquisition, engagement, and conversion across a diverse range of channels.
• Campaign Management:
  Oversee end-to-end campaign planning, budgeting, implementation, and optimization to meet performance KPIs such as CAC, ROAS, and conversion rates. Strategically balance organic growth with targeted paid campaigns (across platforms like Google, Meta, Linked In, Display, and CTV) to drive high-quality patient leads and maximize ROI.
• Budget Management:
  Establish and manage comprehensive digital marketing budgets, ensuring efficient allocation of resources to meet both organizational and center-specific targets.
• Website Oversight:
  Guide website content, design, and user experience initiatives to create seamless digital journeys that boost engagement and conversions.
• SEO:
  Lead efforts to implement SEO best practices, elevating search engine rankings and driving sustainable organic traffic growth.
• Email Marketing:
  Oversee data-driven email marketing for healthcare providers and lead‑nurturing campaigns designed to increase referrals and establish long‑term partnerships.
• Data & Analytics:
  Utilize analytics tools (e.g., Google Analytics, Google Tag Manager, Salesforce, Power
  
  BI) to monitor performance, derive actionable insights, and continuously refine digital strategies.
• Technology & Innovation:
  Stay ahead of digital trends and emerging technologies, spearheading the adoption of innovative approaches and cutting‑edge tools, including AI and marketing automation, to maintain competitive advantage.

• You bring 6+ years of experience in digital marketing, preferably with multi‑unit and / or healthcare experience.
• You hold a bachelor's degree in Marketing, Business, or related field (or equivalent experience).
• You have proven expertise in leading and scaling digital marketing efforts across multiple channels, including Google Ads, Meta (Facebook / Instagram), You Tube, Linked In, Programmatic, and more.
• You have strong command of SEO, PPC advertising, social media marketing, and analytics.
• You have advanced experience in digital marketing tools, including Google Analytics, A / B testing tools, CRM systems, and campaign management platforms.
• You have extensive experience with Excel required for reporting purposes.
• You can interpret data,…