Principal Data Scientist; Tech​/Media​/Entertainment

It's fun to work in a company where people truly BELIEVE in what they are doing! We're committed to bringing passion and customer focus to the business.

Principal Data Scientist (Tech/Media/Entertainment) Fractal is a strategic AI partner to Fortune 500 companies with a vision to power every human decision in the enterprise.

Fractal is building a world where individual choices, freedom, and diversity are the greatest assets; an ecosystem where human imagination is at the heart of every decision. Where no possibility is written off, only challenged to get better. We believe that a true Fractalite is the one who empowers imagination with intelligence.

Fractal has been featured as a Great Place to Work by The Economic Times in partnership with the Great Place to Work® Institute and recognized as a ‘Cool Vendor’ and a ‘Vendor to Watch’ by Gartner. Please visit Fractal | Intelligence for Imagination for more information about Fractal.

Location:

Palo Alto, California

Note:

This position is not eligible for Immigration Sponsorship at this time.

We are looking for a Principal Data Scientist to join our team in the Artificial Intelligence Client Services (AICS) Practice. The ideal candidate possesses a passion for the art and science of data-driven decision making; and for improving the analytical insights and technology used by marketing and product leaders to achieve our bold company goals. You will help address the sophisticated challenges of marketing effectiveness, return on investment, experimental design, measurement strategy, consumer behavior, product design, and marketing channel effectiveness.

Lead the Artificial Intelligence Client Services (AICS) strategy in the Technology, Media and Entertainment Practice, responsible to own parts of our client relationships, make them successful (NPS), and grow these relationships while building a world-class analytics team.

• Develop AgenticAI solutions to address client needs, Interface with the client on a regular basis to understand and address their business problems and design & build the right Agentic AI solutions.
• Use problem solving methodologies to propose creative solutions to solve business problem.
• Recommend design and develop state-of-the-art data driven analysis using statistical & advanced analytics methodologies to solve business problems.
• Lead client engagement managers and guide to execute end to end client engagements.
• Build deep client relationship, network & be a thought partner.
• Anticipate business problems & deliver par excellence.
• Responsible for managing multiple consulting and analytics engagements with a team.
• Proactively review client deliverables prior to sharing with client - they are expected to confirm approach, insights and results.
• Team management to ensure appropriate people staffing, utilization and quality assurance.
• Define standard metrics and KPIs for clients and establish processes to measure them.
• Generate insights and present findings and deliverable to client that meets business requirements.
• Provide high-end consulting and thought leadership to clients at the business heads level and help them sharpen their business strategies by way of implementing analytical models to realize the business objectives.

• Recommend, design, and develop state-of-the-art data driven analysis using statistical and advanced analytics methodologies to solve business problems (10%)
• Provide analytics and data driven consulting solutions to clients across verticals (5%)
• Develop models and recommend insights (10%)
• Form hypotheses and run experiments to gain empirical insights and validate these hypotheses (10%)
• Identify and mitigate possible risks and identify alternative creative…