Field Marketing Manager

Field Marketing Manager

Marketing
• Remote, US
• Full time
• Remote • $110K-$130K + Equity

Think about the last time you tried to book a tennis court. Or sign your kid up for a swim lesson. Or find an open rec league that actually fits your schedule. You probably ended up on a website that looked like it was built in 2003, or even worse, filled out a piece of paper.

$3T is spent on recreation globally, and it’s built on a completely fragmented system that’s largely untouched by technology.

At Rec (recreation.ai), we’re using AI to change that: reimagining how the world plays, participates in community, and gets active. Our vision is simple: more recreation for everyone. We sit at a rare intersection, a consumer product loved by everyday players and an enterprise platform trusted by the organizations that power recreation.

We’re a small team with firepower. Our founders were among the first few hundred at Uber, then led teams at The Athletic and Master Class. The rest of the team combines builders from Google, Microsoft, Strava, Hipcamp, and Airbnb.

People join Rec for two reasons: you want to build AI that gets people back in the real world, and you want to work with really smart people.

Events are at the center of how Rec goes to market, and this industry puts on an incredible number of them. NRPA moves to a different American city every fall, nearly every state runs its own conference, there are regional workshops all year, and then there’s Rec Forward, our own event series that we run city by city. The people who buy our technology see each other in these halls year after year, which means reputation here travels by word of mouth long before it travels by advertising.

We’re hiring someone to be in those halls.

It helps that the people are genuinely great. Parks and recreation professionals run the summer camp your kid still talks about and keep the pool open through a budget cycle that says they shouldn’t be able to. There is a beloved sitcom about this world, and the thing it got right is the people. This is explicitly not a Dream force booth, and almost everyone who does this job for a while tells us that’s the best part of it.

You’ll be at the shows, in the booth, giving the demo yourself, and we mean a real demo rather than a badge scan and a brochure. An actual walkthrough of how a recreation department runs a full season of programs in Rec, good enough that a director who has been running the same software since 2011 asks you what it would take to switch.

Then you qualify them on the floor and get the meeting booked before they leave the hall.

You’ll also carry a number: event-sourced pipeline is how this role is measured, with qualified meetings as the leading indicator, because we would rather you come home from a show with eleven real conversations than nine hundred scans.

One thing worth being clear about: our Events Operations Lead owns event logistics, from contracts and booth build and freight through registrations and the operational calendar. You are not the person chasing a shipment that went to the wrong dock. You are the person in the booth turning traffic into pipeline, and then the person who follows up on Monday. If you want a role where you’re producing the event, this isn’t the seat.

You’ll also learn two very different circuits. Municipal Parks and Recreation buyers move through procurement, budget calendars, and council or board approval, and they build credibility in person over several years. Private operators (racquet and sports facilities, public private partnerships, membership clubs) decide in weeks and show up at completely different events.

This role reports to Rec’s Head of Growth Marketing. It’s a hands‑on individual contributor role…