Brand Development Manager
Listed on 2026-10-17
-
Sales
Business Development, Retail Sales, Sales Representative, Outside / Field Sales
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Brand Development ManagerFull Time Sales Fresno, CA, US
7 days ago Requisition
Salary Range: $67,000.00 To $75,000.00 Annually
Classification:Exempt
Reports to:Senior Vice President of Sales and Operations
Location:Fresno
Travel Required:Yes
Compensation: Potential total annual earnings of $67,000–$75,000, Base plus commission including incentives
Position Type:Full-Time
Summary Description
The Brand Development Manager is a Sales Field Specialist who works in collaboration with the retail Donaghy Management & Sales Teams. You will help increase sales & distribution of the Heineken USA Brewery’s Tecate, Dos Equis & Heineken Beer & Non-Alch families throughout the assigned geography.
Representative Duties: The following duties are typical for this classification. Incumbents may not perform all of the listed duties and/or may be required to perform additional or different duties from those set forth below to address business needs and changing business practices.
- Grow HUSA sales & distribution, collaborate with sales representatives & leadership to deliver and execute brand plans through various brand and sales activities at retail accounts.
- Execute monthly goals as related to annual business activities and plans.
- Establish and maintain a regular monthly schedule of account appointments within the assigned territory.
- Identify pricing, promotion, placement distribution, display & feature activity, validate shelf schematics while being competitive with other brands at retail.
- Perform other duties as assigned.
Skills
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions:
- Computer software proficiency (Word, Excel, Outlook, Power Point, Internet)
- High level of expertise in analyzing information and making information-based decisions & recommendations.
- Field and retail sales experience in the beverage industry or other consumer products industries.
- Effective administrative and organizational skills, communication ability presenting to individuals or groups, follow-up.
- Bilingual (English/Spanish) highly preferred.
Attributes
- Ideal candidates are energetic, competitive, hardworking, self-sufficient and persistent individuals who possess a strong work ethic and a strong sense of responsibility.
Other Duties and Responsibilities
- Comply with all safety policies, practices and procedures. Report all unsafe activities to supervisor and/or Human Resources.
- Participate in proactive team efforts to achieve departmental and company goals.
- Provide leadership to others through example and sharing of knowledge/skill.
- Perform other duties as assigned.
Education/Experience Guidelines: Any combination of education and experience that would likely provide the required knowledge and abilities is qualifying. A typical way to obtain the knowledge and abilities would be:
- High School Diploma
Experience Level
Must be 21 years of age. Must have at least one (1) year of field and retail sales experience in the beverage industry, or in another consumer product industry.
Certificates, Licenses, and/or Registration
Must carry a valid Class C driver’s license and remain insurable according to company standards.
Planning/Organization
- Handle multiple projects simultaneously
- Prioritize, organize, and delegate tasks
Physical Demands: The conditions herein are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job functions.
- Standing
- Walking
- Talking
- Using hands to finger, handle, feel
- Reaching with Hands and Arms
- Climbing or Balancing
- Stooping, Kneeling, Crouching, or Crawling
Working/
Environmental Conditions:
The conditions herein are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job functions.
- Office
- Adequate Ventilation
- Heated/Air Conditioned
- Outdoors:
Vehicle
Computer Operation
- Proficient computer skills including electronic mail, routine database…
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