Senior Retail Sales Manager - Ethnics, West

992040 Sales EXEMPT - 2 WEEKS Full Time Mira Loma, CA, US

2 days ago Requisition

Salary Range: $ To $ Annually

Del Real’s Senior Retail Sales Manager
- Ethnic, West brings the vision of the brand to life. To be the most loved ambassador of Hispanic fresh foods & flavors in the US. The primary of the role is to lead Del Reals’ selling activities across all retail segments within the assigned region. The Senior Retail Sales Manager
- Ethics, West is responsible for identifying opportunities, developing and growing targeted business partnerships, managing relationships, and opening new accounts that align with Del Real strategic growth objectives. The role requires a proven leader with a successful retails sales background and experience securing new business while also managing a large existing customer base.

Under minimal supervision, the Senior Retail Sales Manager
- Ethics, West performs a full range of Retail Sales Manager
- Ethnics duties and is responsible for the initiation, development, and maintenance of significant, sustainable and profitable business relationships with retail chain accounts primarily headquartered in the Western United States. The target accounts will include both established retail chains as well as mutually agreed retailers that align with Del Real growth strategy. This position reports directly to the Director of Retail Sales West.

• Drive Profitable Retail Growth
• Responsible for developing and executing strategies to grow profitable business of Del Real branded products.
• Responsible for overall performance of Del Real’s Retail Sales & Execution in the agreed upon retailers.
• Execute national and regional retail programs designed to achieve incremental volume, merchandising impact, and optimize distribution in target region.
• Identify and analyze business within market using syndicated data and account data information to capitalize on potential opportunities.
• Perform direct sales activities to drive Del Real’s presence within the assigned accounts.
• Provide strategic input, reflecting marketplace and customer requirements;
  The input should focus on trade marketing strategy/tactics and result in a final plan that can be executed with customers to achieve company objectives.
• Customer and Category Planning:
  Leads Customer Business planning with Retail Customer. Leverages Category/Consumer understanding and Insights to drive Category strategies/initiatives with the customer.
• Consistently deliver key results driven by established objectives in Retail Account sales by securing and developing meaningful volume.
• Develop and implement pricing strategy with assigned accounts in order to optimize volume and revenue while maximizing the operating profit associated with the assigned accounts.
• Work closely with internal departments (Sales, Finance, Operations, Marketing, QA, and R&D) to optimize profitability and reduce disruptions due to swings in demand or other business fluctuations.
• Supply related forecasting of demand, the development of long-term supply agreements and the achievement of strategic objectives associated with securing incremental distribution as a foundation for growth.
• Develop effective plans to increase market penetration within the specified accounts/geography
• Develop direct account relationships while also managing broker execution of account plans to achieve volume objectives and key sales priorities (distribution, pricing, shelving and merchandising). Manage broker retail execution to ensure shelf presence is maximized Del Real Market…