Sales Director

Reviva is a leading provider of remanufactured diesel and gas engines serving distributors across North America. We’re known for quality, reliability, and an unwavering commitment to our customers. Our engines power fleets, equipment, and vehicles across multiple industries — and our distributor relationships are the foundation of our success.

We’re seeking a Director, Sales and Marketing to lead our sales organization into its next phase of growth by strengthening distributor relationships, improving quote volumes and win rates, and driving accountability across the team.

The Director, Sales and Marketing will oversee Reviva’s distributor-driven sales team, responsible for building strong, productive relationships with distributors and their end customers. They will create and implement short- and long-term sales and marketing strategies to support sales and marketing team goals and annual financial targets. This role requires a hands‑on leader who can coach, manage, and develop a high‑performing team, drive strategy execution, and ensure achievement of sales goals.

The ideal candidate will bring a blend of strategic leadership and tactical discipline
, with a passion for growth, customer satisfaction, and continuous improvement. They will also play a key role in resolving customer issues, particularly related to warranty claims, balancing empathy, fairness, and business acumen.

This role reports directly to the President of Reviva and is a member of the Senior Leadership Team.

• Lead, coach, and develop a team of 4–5 sales reps who manage assigned distributors and drive both inbound and outbound sales activities.
• Establish clear sales plans, KPIs, and accountability systems for each team member.
• Monitor sales performance, ensuring the team meets or exceeds revenue, quote, and win‑rate targets.
• Conduct regular pipeline and performance reviews, providing actionable coaching and support.
• Foster a culture of urgency, accountability, and continuous improvement
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• Design and implement a motivating sales team incentive and compensation structure that aligns individual and team performance with Reviva’s overall financial goals and profitability model.

• Develop and execute strategies to grow quote volumes, conversion rates, and overall distributor engagement.
• Collaborate with Marketing, Operations, and Finance to align sales initiatives with company goals and product availability.
• Identify opportunities to expand the distributor base and strengthen Reviva’s presence in underpenetrated markets.
• Analyze sales data to identify trends, opportunities, and performance gaps.
• Ensure consistent use of CRM tools for forecasting, opportunity tracking, and reporting.

• Align marketing strategy with sales initiatives to drive revenue growth and brand awareness.
• Establish and maintain a strong and consistent brand image and identify across all marketing and communications.
• Direct the development and implementation of impactful marketing campaigns across various channels, such as website, SEO, PPC and social media.
• Evaluate performance against goals and make necessary adjustments to ensure projected sales targets are met.
• Research market trends and conditions, analyze consumer behavior, and evaluate competitor strategies to identify new opportunities and stay ahead of the curve.

• Serve as the senior relationship manager for key distributors and high‑value accounts.
• Ensure sales reps are proactively building and maintaining strong distributor relationships.
• Support reps in negotiation and deal‑structuring to secure profitable and sustainable business.
• Partner with distributors to help them effectively promote and recommend Reviva products to their customers.
• Develop and execute distributor‑facing promotions and incentive programs that motivate distributor personnel—such as outside sales reps, parts managers, and service advisors—to actively recommend and sell Reviva engines.

• Support resolution of customer issues related to warranty claims and product quality
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• Co…