Senior Manager, Social Media

Senior Manager of Social Media

Good Ranchers is a fast‑growing direct‑to‑consumer company dedicated to connecting the American consumer to the American farmer. At the heart of our business lies a steadfast commitment to exclusively sourcing and delivering American meat and seafood directly to consumers, supporting local communities and shaping a future of sustainable, high‑quality American agriculture.

We’re looking for a Senior Manager of Social Media to lead the development and execution of our social media strategy across all channels. This role blends creative storytelling with data‑driven decision‑making, team leadership, and a deep understanding of how to build a passionate, loyal community online. You’ll oversee our social media presence, manage a small but growing team, collaborate cross‑functionally with content, brand, influencer, and performance marketing teams, and ensure that content delivers on brand objectives.

• Develop and execute a comprehensive social media strategy that drives brand awareness, engagement, and conversion across social platforms.
• Align social content with broader marketing, product, and campaign goals.
• Stay ahead of social trends, platform updates, and cultural moments to keep the brand fresh and relevant.

• Lead the social content calendar and oversee the creation of high‑performing, on‑brand content that resonates with our audiences.
• Partner with creative teams, agencies, and internal stakeholders to conceive, produce, and optimise content.
• Manage community engagement and social listening—ensuring the brand’s tone and personality shine through every interaction.
• Identify opportunities for UGC (user‑generated content) and influencer collaborations.

• Define KPIs, track performance, and translate insights into actionable strategies to continuously improve reach, engagement, and ROI.
• Work with analytics and performance marketing teams to test, learn, and optimise social campaigns.
• Report regularly on social performance, key learnings, and competitive insights.
• Manage, mentor, and grow a team of social media professionals.
• Collaborate with Brand, Creative, Influencer, and Paid teams to ensure a cohesive brand experience across channels.
• Advocate for innovation and help define what “best‑in‑class” social looks like for Good Ranchers.

• 7+ years of experience in social media marketing, with prior people management.
• Proven success building and executing social media strategies for a consumer brand (DTC experience preferred).
• Deep understanding of platform algorithms, analytics tools, and content best practices.
• Strong creative instincts—you know how to make content feel on‑brand and engaging.
• Analytical mindset and comfort in translating data into actionable insights.
• Excellent leadership, communication, and project management skills.

• A brand with a bold personality and the freedom to express it.
• Collaborative, creative, and fast‑paced culture.
• Opportunity to make a direct impact on growth and brand storytelling.
• Competitive compensation, benefits, and growth opportunities.

• Competitive salary and benefits package
• Creative, collaborative, and inclusive team environment
• Opportunities for professional growth and development
• A fun, fast‑paced, and mission‑driven culture