Social Media Assistant

Responsibilities

• Fundraising Content & Coordination:
  Work with clinic and rescue teams to gather updates, photos, and videos for medical and special-case fundraisers for Marketing Manager to post.
• Support Marketing Manager with ongoing fundraising campaigns with fresh content and updates.
• Social Media Management:
  Create, edit, and schedule multiple daily posts from existing content calendar on Facebook and Instagram using native platforms, Meta Business Manager and Sprout Social. Average 4-6 per day.
• Assist with Instagram Stories + posting, and creating engaging, social-first videos with strong hooks, reasons to care, and clear calls-to-action.
• Monitor and respond to comments and messages across platforms to build community.
• Add and manage Facebook events, and update events on the website as needed.
• Content Creation:
  Capture behind-the-scenes content at the clinic and Rustic location (fosters, volunteers, behavior, medical, cats & dogs).
• Cover events, pack walks, and transports, highlighting the emotion and impact of rescue work. Transport happens bi-weekly on Thursdays for 2-3 hours.

• Strong writing and storytelling skills with the ability to capture the heart of rescue work.
• Experience with social media platforms (Facebook, Instagram, Tik Tok, You Tube a plus).
• Familiarity with video editing tools, ideally Cap Cut.
• Comfortable managing comments, messages, and community engagement with professionalism and warmth.
• Organized, detail-oriented, and able to juggle multiple priorities daily.
• Photography and video skills (smartphone acceptable) with a knack for capturing emotional, impactful moments.
• Passion for animal rescue and a team-player attitude.
• Comfortable using Canva to design simple, on-brand graphics and visuals many in existing templates.