Corporates Digital Strategy Manager

Position: Corporates Digital Strategy & Experience, Manager
#
** Our Privacy Statement & Cookie Policy**## Corporates Digital Strategy & Experience, Manager
** Digital Strategy & Experience Manager
**** About the Role
** In this opportunity as a Digital Strategy & Experience Manager, you will
* Strategy and planning  + Define a digital GTM plan for transactional SKUs in legal, risk, and tax: channel mix, investment priorities, experimentation roadmap, and capacity planning.  + Translate business goals into clear KPIs, dashboards, and OKRs; communicate progress and insights to Corporate leadership and cross‑functional stakeholders.
* Funnel ownership and optimization  + Own key journeys (pricing, trials, checkout, renewal, save/cancel) and drive continuous testing (A/B/n, MVT, holdouts) to improve activation, conversion, and time‑to‑value.  + Partner with marketing on lifecycle marketing and triggered programs (email, in‑product, chat) to progress prospects/customers through the funnel; reduce friction and abandonment.
* Sales alignment and GTM operations  + Stand up product‑qualified lead (PQL) and sales‑assist frameworks to route high‑intent accounts to Sales with clear SLAs; refine lead/account scoring.  + Partner with Sales to codify digital assist motions, playbooks, and handoffs; ensure omnichannel consistency across website, marketplaces/partners, and sales.
* Personalization, data, and measurement  + Advance first‑party data strategy and consent management; use analytics/CDP to drive segmentation and real‑time personalization across web and in‑app experiences.  + Build performance scorecards (traffic quality, trial starts/activations, free‑to‑paid, AOV, churn, NRR) and run cohort/flow analyses to identify growth levers.
* Pricing, packaging, and offers  + Collaborate with Commercial Excellence, Product, Finance, and Marketing on pricing/packaging experiments, promotions, and localized offers aligned to self‑serve commerce and entitlement models.
* Governance and ways of working  + Facilitate agile rituals, quarterly planning, and post‑mortems with Digital, Product, Technology, Marketing, and Channel partners.  + Ensure adherence to brand, legal, security, and privacy standards (e.g., GDPR/CCPA/CPRA), and support TR risk and compliance processes.
* Key performance indicators (examples)
* Digital‑sourced and assisted revenue/pipeline for transactional products
* Trial start, activation, and free‑to‑paid conversion rates; time‑to‑value
* Checkout completion rate, AOV, and refund/chargeback rates
* Adoption of key features; renewal rate; save/cancel recovery rate; NRR/GRR
* Volume/quality of PQLs and sales‑assist conversions; speed‑to‑lead and SLA adherence
* CAC and payback for digital channels; experiment velocity and win rate
* Site/in‑app performance and accessibility
** About You
** You’re a fit for the role of Digital Strategy & Experience Manager  if your background includes:
* 6–9 years in SaaS/B2B digital growth, ecommerce/digital sales, or product‑led growth; proven impact on conversion, activation, retention, and revenue.
* Hands‑on expertise with:  + Web/app analytics and experimentation (e.g., GA4, Amplitude/Mixpanel, Optimizely/VWO).  + Marketing automation and CRM (e.g., Marketo/Hub Spot, Salesforce)  + CDP/personalization and audience management (e.g., Segment, reverse ETL).  + Self‑serve commerce flows (pricing pages, trials, checkout, billing/entitlements).
* Strong quantitative skills: funnel math, cohort analysis, CAC/LTV, payback, forecasting.
* Excellent communication and stakeholder management; able to influence without direct authority and align executive and field stakeholders.
* Comfortable operating as a high‑accountability individual contributor; leads through collaboration, clarity, and data.
* Nice to have: experience in information services, legal/tax, fintech, or adjacent domains; marketplace experience (e.g., cloud marketplaces).
* Education* BA/BS in marketing, business, analytics, or related field required; MBA preferred.#LI-DT1
* ** Hybrid Work Model:
** We’ve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is…