GTM Operations Specialist

Job Description

At Lexipol, our mission is to create safer communities and empower individuals on the front lines with market-leading content and technology. Our top-notch team works closely with law enforcement, fire, EMS, corrections, and local government professionals to tailor our solutions to better address today’s challenges and keep first responders coming home safely at the end of each shift.

Working at Lexipol means making a difference – day in and day out.

The GTM Operations Specialist will be part of a high-performing, data-driven Revenue Operations function that powers the very top of Lexipol’s go-to-market engine. This team partners closely with SDR Leadership, Sales, and Marketing to ensure our frontline prospecting efforts run with precision and consistency. They are responsible for transforming ICP definitions, campaign strategies, and market signals into clean, targeted, and execution-ready prospecting lists that enable SDRs to focus entirely on meaningful outbound activity.

The team’s work ensures airtight data hygiene, smooth handoffs, and operational rhythms that keep cadences running without interruption—ultimately accelerating pipeline creation and supporting Lexipol’s mission to deliver meaningful solutions to public safety professionals.

In this role, the GTM Operations Specialist becomes the engine behind SDR productivity, owning the structured, SLA-driven process of turning targeting strategies into actionable prospecting lists. They will build, QA, and refine segmented lists within Salesforce, enforce strict data hygiene, and ensure accurate, timely imports into Salesloft so cadences launch flawlessly. The specialist will monitor list performance, troubleshoot data issues, and proactively surface improvements that enhance conversion rates and outbound effectiveness.

By delivering repeatable, high-quality workflows and maintaining clean, reliable prospecting data, this role ensures SDRs can stay focused on outreach and generating pipeline—rather than managing spreadsheets or resolving data inconsistencies.

On-site in Frisco, TX. The day-to-day rhythm is highly structured with specific SLAs and measurable outcomes required for target performance. Expect early-week list drops aligned to cadence launches and end-of-week QA spot checks.

This is done through working in these areas of focus :

Key Performance Objective #1 :
List Preparation & Generation — 65%

• Translate ICP and campaign briefs into Salesforce report logic, list views, and campaign member queries.
• Build, QA, and refresh segmented prospect lists (industry, persona, geography, account tier, intent / firmographics).
• Maintain exclusion and suppression rules (opt-outs, do-not-contact, existing pipeline / customers).
• Enforce data hygiene at creation : de-duplicate, normalize key fields, and validate email / domain eligibility prior to load.
• Hit daily / weekly SLAs for list volumes and readiness; document list criteria and versioning for auditability.

Key Performance Objective #2 :
Cadence Readiness & Performance Hygiene — 20%

• Map fields and import lists into Salesloft; ensure correct ownership, tags, and cadence assignment.
• Run pre-flight checks (time-zone logic, dynamic tags, persona mapping) to prevent broken steps.
• Monitor import failures / mismatches and remediate quickly; maintain a clean folder / cadence taxonomy.
• Track bounce rates, reply classifications, and meeting conversion at the list / cadence level; surface defects and propose remediation.

Key Performance Objective #3 :
Ad-Hoc List Building & Project Work — 15%

• Rapid-turnaround segments for pilots, territory blitzes, events, and enrichment / verification projects.
• Partner with SDR Leadership and Rev Ops on quarterly list refreshes, suppression updates, and SOP improvements.

• 5+ years in Sales Operations, SDR Operations, or Marketing Operations at a B2B company.
• Hands-on Salesforce experience (reports, campaign member management, data hygiene), including deep familiarity with Contact and Account records and experience working with custom Salesforce objects.
• Advanced Excel for data prep…