General Manager

Position Overview

Under the supervision of senior leadership, the General Manager (GM) leads and manages the member service functions within the club to provide the best guest and member experience, and a positive team member environment. The GM recruits, hires, trains, and develops a diverse, high‑performance management team, providing leadership and direction to ensure the team achieves goals that reflect the company values.

The GM creates club strategy, executes company initiatives, and is responsible for communicating and upholding company policies, standards, and delivering on our commitment to a clean, friendly, and well‑maintained club.

General Manager

Cowboys Fit

Management Team

• Commission
• Bonus based on performance
• Dental insurance
• Employee discounts
• Health insurance
• Paid time off
• Vision insurance

• Management of club team and financial performance.
• Drive all sales efforts within the club, including personal training, recovery services, new member sales, EFT, retail, and supplements.
• Set monthly, weekly, and daily financial goals.
• Review daily/weekly financial and club statistics to identify revenue gaps and modify sales execution as necessary.
• Execute and coordinate club promotions.
• Achieve revenue goals in NMS, EFT, retail, personal training, and ancillary revenue.
• Attain department targets (e.g., revenue, member retention).
• Schedule department heads to meet club needs.
• Manage hours and labor spend.

• Proactively engage the club member base, regularly greet, and interact with members, and conduct member satisfaction surveys under company guidelines.
• Resolve member concerns and complaints professionally within club parameters.
• Instill a sense of common responsibility and teamwork across club functions.

• Maintain a fully engaged and high‑performing department head team that aligns with company values and goals.
• Train and coach team members, including conducting planning sessions and performance reviews; approve and recommend personnel actions such as hiring, promotion, discipline, and termination.
• Lead club meetings to review performance and offer direction, motivation, and guidance toward achieving individual and company goals.
• Implement, supervise, and direct regular training to ensure all club employees are trained in sales SOPs and company policies.
• Ensure that all department heads and assistant department heads are cross‑trained on the fundamental aspects of each other’s positions.
• Create and conduct team‑building activities, including participation in recognition programs.

• Implement promotions and merchandising.
• Follow up with compliance checks by monitoring club systems and team member performance.
• Ensure that systems procedures are accurately followed: member check‑in, telephone inquiry, guest processing, In Touch management, membership cards, and fitness scheduling.
• Daily reviews of new member agreements with the sales team.

• Utilize club systems to select, interview, and hire.
• Train and develop department heads according to SOPs and objectives.
• Conduct weekly (or as‑needed) meetings with direct reports to review performance and offer guidance toward achieving individual and company goals; offer career growth and advancement opportunities.
• Mediate club employee relations matters for team members.
• Counsel staff and consult with corporate support for additional direction.

This is a full‑time management position. Your daily schedule will vary throughout the week depending on the needs of the club, the staff, and the members. Your hours should include prime time and should allow you to interact with staff and members throughout the day. Special events, promotions, and other demands will require some early mornings, late nights, and weekends.

• Seniority level:
  Mid‑Senior level
• Employment type:
  
  Full‑time
• Job function:
  Management and Manufacturing
• Industry: Wellness and Fitness Services

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.