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Director, Legal & AI Content Editorial

Job in Frisco, Collin County, Texas, 75034, USA
Listing for: Thomson Reuters
Full Time position
Listed on 2025-12-02
Job specializations:
  • Marketing / Advertising / PR
    Content Writer / Copywriter, Digital Media / Production, Digital Marketing, Creative Advertising / Marketing
  • Creative Arts/Media
    Content Writer / Copywriter, Digital Media / Production, Digital Marketing, Creative Advertising / Marketing
Job Description & How to Apply Below

life insurance, parental leave, paid time off, paid holidays, tuition reimbursement, 401(k)

Director, Legal Thought Leadership & Editorial Lead, Legal

Thomson Reuters' Marketing is dedicated to serving professionals across a wide range of industry‑leading products and multiple channels through innovative and integrated marketing campaigns, including industry shaping thought leadership and content.

About the Thomson Reuters Marketing Team

This is a strategic and creative leadership opportunity to guide the global content strategy for Thomson Reuters, a recognized leader in content‑driven, AI‑powered solutions. As Director, Legal Thought Leadership & Editorial, you will develop and scale an expansive content engine that drives our go‑to‑market success, strengthens brand authority, and inspires global audiences.

The role works closely with demand generation marketing, product marketing, communications, brand, and business leaders to deliver messaging and themes that truly connect with our customers and showcase our thought leadership in the AI, tech and legal space. It requires strong editorial content acumen, innovative thinking, excellent written and oratory communication skills, relationship building, and a self‑driven mindset.

About the Role
  • Spearhead the development and stewardship of core legal editorial themes and messaging across the legal business, ensuring alignment with business objectives and brand vision.

  • Oversee creation of original, high‑value content including articles, reports, videos, and both long and short‑form video assets that inform and inspire our audiences.

  • Develop content that provides expertise, value, credibility, differentiation, and authenticity to build a reputation as a reliable source.

  • Build the plan: extract expert points of view, identify key narratives, coordinate and drive thought leadership programs and content.

  • Innovate on content formats and programs; orchestrate production and distribution across paid/owned/earned channels with partners, influencers, and external agencies, setting a high bar for quality.

  • Drive demand generation and customer engagement through content that fuels digital marketing, product launches, executive engagements, and integrated campaigns.

  • Collaborate closely with cross‑functional teams in Marketing, Product, Sales, and Executive Leadership to ensure a differentiated point of view, consistent brand voice, and narrative.

  • Guide the development of high‑impact content themes by synthesizing industry trends, expert insights, and research into compelling, audience‑centric stories that support the full funnel.

  • Advocate for the voice of the customer throughout the editorial process by maintaining a deep understanding of customer personas and needs, ensuring themes resonate with target audiences and address their challenges.

  • Innovate with content: use data, insights, and best practices, including the latest AI tools, to optimize and improve content continuously.

  • Coach and scale a high‑performing content team of writers, strategists, and leaders, fostering professional development while driving results.

  • Locations:
    Dallas, New York, Toronto.

About You
  • 8+ years in content strategy, development, editorial leadership with a strong emphasis on multimedia content production and storytelling.

  • Strong legal and AI background and experience.

  • Excellent editorial judgment, copywriting sensibility, and attention to voice, tone, and detail. Comfortable with AI‑powered tools and content tech stacks.

  • Proven experience building and managing editorial calendars and content workflows at scale.

  • Background in editorial content management—from blog and article planning to final production and distribution.

  • Demonstrated ability to create and scale content programs that deliver business results (e.g., share of voice, brand, engagement, leads).

  • Experience managing and collaborating with remote creative teams and external agencies.

  • Fluency with marketing analytics platforms and applying data to optimize content performance.

  • Familiarity with content and project management tools (e.g., Contently, Writer, Workfront, MPRM, Adobe).

  • #LI-TV1.

What's in it For You?
  • Hybrid Work Model
    : A flexible hybrid…

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