Brand & Member Marketing Lead

Overview RESPONSIBILITIES (Specific areas of responsibility include but are not limited to):

• Manage the development and communication of content plans for member digital properties including: managing the PGA.org editorial calendar, member email calendar and execution, topics and schedules for posting content, monthly audit of the site, monitoring performance and ensuring timely adherence to schedule.
• Work with the Executive Team, Sr. Director of Brand & Marketing, and Director, Brand & Member Marketing to develop a strategy for mass communications to membership with a goal of developing a more streamlined approach that delivers more relevant content to PGA of America Golf Professionals. Make adjustments to strategies based on analytical data which will be presented to PGA Executive Team quarterly.
• Oversee the strategy, creation and execution of all member emails.
• Collaborate with the Section Business Operations (SBO) team on a communication strategy that aligns and promotes key PGA of America departmental priorities in a way that is easy for sections to communicate and share with their memberships. Provide templates and examples for how PGA Sections can localize content that comes from PGA of America Staff.
• Serve as the point person for the Association for PGA.org content, including designing, writing and editing content on PGA.org and within the weekly member newsletter. Provide monthly performance updates to the Sr. Director, Brand & Digital Marketing.
• Work as part of a multidisciplinary team including both internal and external members of the Technology team, marketing and brand team members, outside vendors, photographers and content contributors to improve content strategy and user experience.
• Oversee the editing and content ideas for PGA Magazine and the supporting emails sent out by PGA Magazine.
• Maintain daily contact with multiple PGA departments (Membership, SBO, Career Services, Technology) for content updates and troubleshooting on PGA.org.
• Work alongside the Director, Brand & Member Marketing and Sr. Director, Brand & Digital Marketing on creation and execution of PGA Annual Meeting content.
• Lead the development of brand campaign content at PGA Consumer Championships and year-round.
• Work alongside the Director, Brand & Member Marketing to create and develop member-related content, as needed, for PGA social media channels including X, Instagram, Facebook, Tik Tok and You Tube.