Brand & Member Marketing Lead

Brand & Member Marketing Lead page is loaded## Brand & Member Marketing Lead locations:
Frisco, TXtime type:
Full time posted on:
Posted 5 Days Agojob requisition :
R1538## Join a team of proud, passionate, and caring people that together share their diverse talents and backgrounds to serve our members and grow the game of golf. Being at the PGA of America means you are supported, respected, and appreciated for your contributions.

Oversee the design, management, implementation and marketing of the PGA of America’s digital efforts across member digital properties,  including but not limited to: member email marketing, PGA.org, and social media.
**** RESPONSIBILITIES (Specific areas of responsibility include but are not limited to):
**** Manage the development and communication of content plans for member digital properties including: managing the PGA.org editorial calendar, member email calendar and execution, topics and schedules for posting content, monthly audit of the site, monitoring performance and ensuring timely adherence to schedule. Work with the Executive Team, Sr. Director of Brand & Marketing, and Director, Brand & Member Marketing to develop a strategy for mass communications to membership with a goal of developing a more streamlined approach that delivers more relevant content to PGA of America Golf Professionals.

Make adjustments to strategies based on analytical data which will be presented to PGA Executive Team quarterly.

Oversee the strategy, creation and execution of all member emails.

Collaborate with the Section Business Operations (SBO) team on a communication strategy that aligns and promotes key PGA of America departmental priorities in a way that is easy for sections to communicate and share with their memberships. Provide templates and examples for how PGA Sections can localize content that comes from PGA of America Staff. Serve as the point person for the Association for PGA.org

content, including designing, writing and editing content on PGA.org and within the weekly member newsletter. Provide monthly performance updates to the Sr. Director, Brand & Digital Marketing. Work as part of a multidisciplinary team including both internal and external members of the Technology  team, marketing and brand team members, outside vendors, photographers and content contributors to improve content strategy and user experience.

Oversee the editing and content ideas for PGA Magazine and the supporting emails sent out by PGA Magazine. Maintain daily contact with multiple PGA departments (Membership, SBO, Career Services, Technology) for content updates and troubleshooting on PGA.org. Work alongside the Director, Brand & Member Marketing and Sr. Director, Brand & Digital Marketing on creation and execution of PGA Annual Meeting content.

Lead the development of brand campaign content at PGA Consumer Championships and year-round.  Work alongside the Director, Brand & Member Marketing to create and develop member-related content, as needed, for PGA social media channels including X, Instagram, Facebook, Tik Tok and You Tube.
**** INCLUSION:
**** Employees are expected to contribute to a respectful and inclusive team environment by welcoming and respecting others’ beliefs, backgrounds, identities, abilities, and individuality to help ensure a supportive and engaging experience for Association Members, partners, customers, and guests. PGA of America respects the uniqueness of each employee and offers everyone the means to find their place and thrive.
**** SHARED VALUES:
**** Embody the organization's shared values and help ensure the organization's values-based culture thrives by proactively identifying and addressing any shared values challenges and opportunities impacting you and your team.  Keep Leadership aware of the pulse of the workforce; recognizing, discussing, and addressing any cultural concerns.
**** SUPERVISION:
**** No supervisory responsibilities.
**** FINANCIAL RESPONSIBILITY:
**** Assist with the development of the annual budget for the Brand & Marketing Team.
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* EDUCATION AND EXPERIENCE:

**** Bachelor’s Degree (B.S.) in Communications, Journalism, Marketing or related field or…