Senior Segment Brand and Growth Marketing Manager - Hispanic Strategy

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• This is not a remote position. T-Mobile is a hybrid work environment requiring work in the office three (3) days per week. The successful candidate will be located in either Seattle, Washington;
  Overland Park, Kansas or Frisco, Texas area.

T-Mobile is looking for a passionate, culturally fluent Senior Segment Brand Strategist - Hispanic to lead the marketing strategy and creative execution for one of our most important customer segments.

In this role, you’ll shape the Hispanic brand narrative across all channels-turning insights into storytelling that drives connection, growth, and cultural relevance. You’ll collaborate with cross-functional partners in Brand, Media, Retail, Sales, and Product to ensure every touchpoint reflects our brand’s Un-carrier spirit.

What You’ll Do

• Build the annual strategy for the Hispanic segment, working with channel partners to drive growth from both base and new customers, setting annual and quarterly goals and performance targets.
• Brief campaigns and drive execution through partners across the marketing ecosystem-including Advertising, PR, Sponsor ships, Retail Merchandising, and Experiential-to deliver integrated initiatives that move the brand and the business.
• Work cross-functionally beyond marketing, partnering with Sales, Government Relations, Corporate Responsibility, and other Lines of Business to achieve organizational alliances and ensure alignment on brand storytelling, community engagement, and growth goals.
• Lead a $100M+ media portfolio spanning advertising, digital, retail, and experiential campaigns.
• Partner with OEMs and other content partners such as Netflix, Hulu, and Apple to create co-branded initiatives and events that connect culture and commerce.
• Translate insights into actionable frameworks that guide creative briefs, campaign design, and media decisions.
• Measure impact, optimize investments, and share lessons that fuel continuous growth.
• Be the evangelist for the Hispanic segment across the organization, building a network of contacts to gather feedback, share best practices, and continuously improve the user experience for Spanish- and English-speaking customers alike.

What You Bring

• 8-10 years of marketing experience, including 3+ in multicultural or Hispanic marketing.
• Proven success leading integrated, cross-channel campaigns for major consumer brands.
• Experience leading agencies, budgets, and partnerships.
• Fully Bilingual in written and spoken English (5) and Spanish (5), with deep understanding of U.S. Hispanic culture and consumer behavior.
• Both a strategic thinker with a passion for creativity, collaboration, and inclusive storytelling as well as a “doer” with a passion to work towards speed and excellence.
• Dialed into cultural trends, sports, music, and the macroeconomic environment, with the ability to connect cultural moments to brand relevance.
• Sophisticated cross-functional skills and the ability to influence–and be influenced by–others across the organization to drive alignment and synthesize multiple priorities.

Why T-Mobile

Join the brand that’s redefining wireless through innovation and inclusion. Here, your work drives meaningful connection-with customers, communities, and culture.

• At least 18 years of age
• Legally authorized to work in the United States

Travel :

Travel Required (Yes / No) :
No

DOT Regulated :

DOT Regulated Position (Yes / No) :
No

Safety Sensitive Position (Yes / No) :
No

Base Pay Range : $107,900 - $194,600

Corporate Bonus Target : 20%

The pay range above is the general base pay range for a successful candidate in the role. The successful candidate’s actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will…