Vice President of Marketing

Department: Marketing

Employment Type: Full Time

Location: Austin

Reporting To: Steve Van Till

The Vice President of Marketing will play a pivotal role in strengthening Brivo's market narrative, demand-generation engine, and go-to-market strategy during a critical growth phase. Reporting directly to the President, this executive will help further develop marketing into a pipeline-driving, revenue-aligned organization while building a more modern, data- and AI-enabled approach to marketing.

This is both a strategic and hands-on leadership role, responsible for guiding brand positioning, accelerating enterprise demand generation, and strengthening the company's direct connection to end customers while continuing to support its channel ecosystem.

• Develop and lead Brivo's marketing strategy, narrative, and brand positioning as the organization enters its next phase of growth.
• Lead and develop a high-performing marketing organization aligned with revenue generation, pipeline growth, enterprise customer acquisition, and channel success.
• Bring a clear point of view and visible leadership presence to the function, setting a high bar for pace, quality, accountability, and commercial impact.
• Own and evolve the strategy for demand generation, including SEO, digital marketing, lifecycle campaigns, database-driven targeting, content, and targeted enterprise programs.
• Strengthen the company's direct demand-generation engine while maintaining strong relationships with the partner ecosystem that has been central to the company's success.
• Lead and optimize channel marketing programs that support dealers, partners, integrators, and sell-through across the ecosystem.
• Build a more data-driven marketing organization, using performance analytics, attribution, segmentation, and Salesforce-connected measurement to guide investment and decision-making.
• Introduce and scale practical AI-enabled marketing capabilities across areas such as content development, campaign execution, audience targeting, workflow efficiency, analytics, and performance optimization.
• Guide the team on modern SEO/GEO strategy, including evolving approaches to digital discovery, content, and buyer engagement.
• Drive enterprise marketing strategy, targeting large distributed organizations across priority verticals.
• Strengthen the company's creative output, messaging, campaigns, and market presence, ensuring Brivo stands out in a category where competitors are increasingly creative and visible.
• Partner closely with Sales, Salesforce, IT, BI, and other cross-functional leaders to improve pipeline quality, lead management, attribution, and marketing's measurable contribution to revenue.
• Manage and allocate a marketing budget across programs, events, digital initiatives, and external partners.
• Contribute to senior-level strategic discussions and represent the company credibly with customers, partners, and industry stakeholders.

• 10–15+ years of progressive marketing experience, including senior leadership responsibility within high-growth B2B technology companies.
• Proven experience leading and developing a marketing team with accountability for demand generation, pipeline contribution, brand, and measurable commercial outcomes.
• First-hand experience running a marketing organization that is grounded in data, systems, measurement, and AI-enabled ways of working—not simply using these tools as an individual contributor.
• Strong background in B2B technology marketing, ideally within:
  • Internet of Things (IoT)
  • Hardware + SaaS business models
  • Enterprise software or infrastructure platforms (Pure SaaS backgrounds Will also be considered.)
• Demonstrated ability to drive pipeline growth and measurable revenue impact through integrated marketing programs.
• Strong experience with demand generation, digital marketing, lifecycle programs, database-driven targeting, attribution, and modern SEO/GEO strategy.
• A strong command of marketing analytics, marketing technology, Salesforce-connected workflows, attribution, performance measurement, and data-informed decision-making.
• Practical experience applying AI to improve marketing effectiveness, insight, targeting, workflows, content, or campaign performance.
• Strong creative instinct and judgment. The successful candidate will know how to sharpen a company's story, create market attention, and raise the quality and distinction of campaigns and content.
• Executive presence and strong…