Senior Manager Consumer Insights

At Keurig Dr Pepper (KDP) the consumer is at the heart of everything we do. Join the team at KDP and make a difference to consumers with one of America’s leading producers and distributors of hot and cold beverages helping to satisfy every consumer’s beverage need, anytime and anywhere.

The Senior Consumer Insights Manager is responsible for ensuring the voice of the consumer is heard in all business decisions. This role is expected to bring the consumer perspective to marketing decision making around innovation, brand strategy, positioning, consumer communication, and targeting. This person will report directly to the Vice President of Consumer Insights and be responsible for leading the development of insights and trends on the business and understanding the consumer, marketplace and portfolio impact of our launches.

Specific responsibilities include:

• Owning the insights agenda, as well as the execution of learning plans and recommendation of strategic implications
• Providing thought leadership and co-leading teams in complex strategic discussions and project
• Integrating multiple tools and techniques to design, implement and manage complex/ strategic research
• Identifying growth opportunities
• Synthesizing the strategic applications of macro and category trends, competitive intelligence and primary research to inform both category and brand-specific actions

The ideal candidate will bring 7+ years of progressive consumer market research experience and a leadership style that fuses inspiration with a passion for making a difference.

• Deploy a collaborative and change agent mindset to drive business strategies and position us for success. Leverage strong commercial knowledge and financial acumen to inform strategies the deliver against the annual operating plan.
• Inspire others to take action through authentic leadership, passion, and commitment to winning.
• Establish strong internal networks across functions and with the Cold Beverage teams to ensure a holistic approach to the business

• Support the Brand and Innovation teams in the development of long term product and brand strategy and annual brand marketing plans including business objectives, consumer and channel strategies, and translation of strategies to the consumer through all elements of the marketing mix.

• Own consumer insight development and deliverables to ensure insights are translated into actionable marketing plans. Translate and communicate brand's unique selling propositions to key stakeholders - consumers, customers, and cross-functional partners including senior management.

• Lead the development and implementation of new Insight tools to elevate and amplify the value of Consumer research and consumer needs, by exploring new approaches to methodologies, analyses, reporting while managing within budget constraints.

• Leverage strong storytelling skills to develop impactful reporting and output to influence key stakeholders and ultimately drive action across our brands and categories.
• Help the Brand Marketing, Innovation and Commercial teams to develop consumer-centric innovation and build compelling selling stories that leverage our brand equities and inform category dynamics.

• Drive organizational and customer engagement behind brand strategies to generate excitement, align on priorities, and ensure we deliver strong execution

• Set high performance standards, measure for success, and adjust plan to deliver against growth agenda.

• PASSION: People…