Senior Product Marketing Manager - Data & Customer Context

Iterable is the AI customer engagement platform, built for enterprise scale, loved by teams, and trusted by global brands like Redfin, Seat Geek, Priceline, Calm, and Box. Our platform empowers organizations to activate customer data from any source, design seamless cross-channel experiences, and optimize engagement with Nova Intelligence, the AI layer of our platform, all with enterprise-grade security and compliance. Today, nearly 1,200 brands across 50+ countries rely on Iterable to drive growth, deepen customer relationships, and deliver joyful customer experiences.

Our success is powered by extraordinary people who bring our core values to life every day:
Be an Owner, Growth Mindset, Run as One, and Transparency. And the market has noticed: G2 recognizes Iterable as a Leader globally, spanning the Americas, EMEA, APAC, ANZ, and Latin America, with category leadership in Personalization, Marketing Automation, Push Notifications, and Mobile Marketing, and a 4.5/5-star rating from hundreds of users. Gartner named Iterable a Challenger in the Gartner Magic Quadrant for Multichannel Marketing in both 2024 and 2025.

We’ve also earned Trust Radius Top Rated honors in 2024 and 2025, were named a Trust Radius Buyer’s Choice for 2026, and were featured in Snowflake’s Modern Marketing Data Stack 2026.

With a global presence that includes offices in San Francisco, Denver, London, Sydney, and Lisbon, plus remote employees worldwide, we are committed to building a diverse and inclusive workplace. We welcome candidates from all backgrounds and encourage you to apply. Learn more about our story and mission on our Culture and About Us pages. Let’s shape the future of customer engagement together!

As Senior Product Marketing Manager for Data Platforms, you'll own the story of how Iterable's data foundation powers intelligent, personalized customer engagement: from APIs, SDKs, and integrations to data infrastructure, governance, and the context layer that feeds our AI and agents.

This is a highly technical role. You'll be as comfortable whiteboarding a data pipeline with an engineer as you are presenting a narrative to a CMO. You'll own messaging and launches for your portfolio and help shape how the market understands the link between clean, connected data and AI that actually works. You'll work independently on your product areas, in close partnership with the Director of Product Marketing.

• Define and evolve the narrative for Iterable's customer context capabilities, articulating how our data foundation enables more intelligent personalization and agentic experiences, and why we win there.
• Shape Iterable's positioning around context engineering, translating how we connect, structure, and activate customer data into a differentiated story about what AI and agents can accomplish with richer customer context.
• Translate deep technical understanding of how our data platform works into customer value that resonates with both technical practitioners and business decision-makers.

• Craft bold, narrative-driven messaging and positioning that connects data platform innovation to tangible customer value
• Write launch messaging for data platform releases, and contribute data platform messaging to Tier 1 launches so it ladders back to the flagship story
• Partner with the team on launch content and campaigns for your portfolio, ensuring every asset ladders back to the launch narrative rather than drifting into its own

• Own product launch strategy and execution for data platform products from concept to market
• Define launch tiering and work with product team to align on the go-to-market plan
• Establish product success metrics, analyze performance, and use insights to…