Researcher, Consumer Insights

Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios are responsible for developing 2K’s portfolio of world‑class games across multiple technologies, including Visual Concepts, Firaxis, Hangar 13, Cat Daddy, Cloud Chamber, and HB Studios. Our portfolio of titles is growing due to our global strategic plan, building, and acquiring exciting studios whose content continues to inspire all of us!

2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role‑playing, strategy, casual, and family entertainment.

Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers and doers are the professional publishing stewards of our growing library of critically acclaimed franchises such as NBA 2K, Battleborn, Bio Shock, Borderlands, The Darkness, Mafia, Sid Meier’s Civilization, WWE 2K, and XCOM.

At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We are dedicated to diversity and inclusion and want our community of candidates to reflect this commitment. We encourage all qualified applicants to explore our global positions.

2K is headquartered in Novato, California and is a wholly owned label of Take‑Two Interactive Software, Inc. (NASDAQ: TTWO).

2K is seeking a highly skilled and experienced Staff Researcher to join the Consumer Insights team. You will play a critical role in bringing the voice of the player to the forefront of the organization, providing player insights and recommendations based on primary and secondary research and data analysis.

The successful candidate will have a consistent track record of designing and executing primary research, working cross‑functionally, and advising key decisions around marketing, product and commercial strategy and tactics.

• Lead consumer insights strategy for 2K’s portfolio of core franchises
• Contribute to the research & insights team’s ‘research excellence pillar’, with a focus on strong cross‑functional partnerships, methodological rigor and product impact
• Serve as a trusted advisor to key internal partners across teams; build and cultivate relationships with diverse groups, from the more analytically minded to more creative professionals, and teams with varying levels of experience working with insights professionals
• Be responsible for the overarching Learning Agenda for your franchise(s) and/or Business Units (BUs)
• Identify, design and complete qualitative and quantitative market research studies
• Use innovative research methods to uncover deep insights into current and prospective players, helping us understand their needs, behaviours and motivations
• Hire and manage 3rd‑party research vendors to ensure a high quality of work
• Integrate insights from multiple studies and sources into a cohesive narrative with clear implications and recommendations
• Present research findings and recommendations to senior teams in a clear and compelling manner
• Collaborate closely with partner organisations including User Research (UXR) and Data Science

• 6+ years of experience in market research or consumer insights, either client‑side or at a research agency
• A consistent track record of impact (not research for the sake of it)
• Experience personally conducting qualitative and/or quantitative primary research (meaning you did the research as opposed to managing a vendor / 3rd‑party who did it)
• Strong analytical and statistical skills, with bonus points for experience with quantitative / statistical software (e.g. SPSS, SAS, R, Q, Python, Tableau)
• Excellent communication skills (verbal and written), comfortable presenting information in groups or 1:1
• Strong interpersonal skills; able to work with a variety of personalities, skills, geographies, and seniority levels
• Comfortable with ambiguity and change, ability to operate with minimal direction / supervision when needed
• Independent thinking; ability to take direction and gather input from multiple sources, and chart a…