Sales Development Representative
Listed on 2025-12-31
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Sales
Sales Development Rep/SDR, Sales Representative
Sales Development Representative
Hybrid role based in Frisco, TX 75034. Applicants must already live in the DFW area.
At Lexipol, our mission is to create safer communities and empower the men and women on the front lines with market-leading content and technology. Our top-notch team works closely with law enforcement, fire, EMS, and corrections professionals to tailor our solutions to better address today’s challenges and keep first responders coming home safely at the end of each shift.
Working at Lexipol means making a difference – day in and day out.
The WorkAs a Sales Development Representative (SDR) at Lexipol, you will generate new business opportunities by making outbound calls, engaging prospects, and setting qualified appointments for our SaaS sales team. You’ll be the first point of contact with potential customers, qualifying product fit and building interest through a needs-based, solution-selling process. SDRs at Lexipol play a higher-level role than at many companies, driving the lead engagement portion of the sales funnel while collaborating with a passionate team dedicated to making a difference.
SDRQuarterly Revenue – Achieve / Exceed quota targets (30%)
- Create a territory prospecting plan in collaboration with partnered SAEs
- Execute daily on the prospecting plan
- We follow this process daily:
Plan, execute, assess, adjust, execute - In the assessment phase of the process, we assess the effects of the actions we take and the behaviors we do. We make adjustments, or pivots, to actions in order to meet objectives
- Cross-sell prospects on our various solutions
- Partner with your aligned Senior Account Executive to develop the territory in manner that consistently meets or exceeds revenue quota
- SDRs generate a pipeline of new opportunities at levels to achieve targeted revenue goals
- 50 Activities or more per day are reached through a combined total of emails and phone calls
- Conduct outbound calls to prospective customers to introduce our software solutions, qualify leads, and schedule appointments for our sales team
- Research and identify new potential customers and decision makers within target accounts
- Keep accurate records of prospecting activities and sales opportunities in Salesforce
- Collaborate with sales and marketing teams to ensure alignment on messaging and strategies
- Continuously improve sales skills and product knowledge through training and coaching
- Conduct educational calls as well as a needs assessment of each prospect
- We do this as part of our process of scheduling a solution meeting with one of our SAEs
- Build a pipeline of online demo meetings for your partnered SAEs for the following week
- Consistently book 10 demos that occur each week for your partnered SAEs
- Follow a disciplined approach to maintaining a rolling pipeline. Keep pipeline current and moving up the curve
- Maintain CRM system daily by documenting thorough and accurate customer and pipeline information
- Managing, disseminating, and maintaining their policies
- Conducting their training, and what their training goals and requirements are
- Approaching wellness initiatives:
Do they have wellness resources in place? If they do, we assess wellness resource utilization and the effectiveness of engagement by department personnel and their families
- Work with internal stakeholders, including Senior Account Executives, Customer Success Managers, and Business Development Managers to optimize growth with prospects and customers
- Partner with, inspire, and provide effective communications with multiple levels of personnel within Lexipol
To be considered for this role, you will have this experience
- Minimum of 2 years of experience as an SDR, BDR, Account Executive, or SAE, within the most recent three years, responsible for outbound sales or appointment setting in a SaaS or technology-related field other than telecom is REQUIRED
- Excellent prospecting and telephone sales abilities
- Strong job tenure with history of success
- Excellent communication and interpersonal skills, with the ability to build rapport and establish…
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