AI Marketing Specialist
We are seeking a versatile, tech-savvy AI Marketing Specialist to drive our digital growth, content creation, and lead generation initiatives. This role combines hands-on digital marketing, visual content creation, and community engagement with cutting-edge AI tools to scale our outreach and convert prospective students effectively.
Key Responsibilities- AI-Driven Content Creation & Media Production Shoot and edit high-quality photos and videos for marketing use (student interviews, campus tours, academy events, behind-the-scenes). Utilize generative AI tools (ChatGPT, Midjourney, DALL-E, video AI tools) to produce compelling copy, visual graphic assets, and ad variations. Create engaging written and visual content across social media, email campaigns, and website landing pages while maintaining strict brand consistency.
- Advertising, Promotion & Performance Tracking Plan, execute, and manage paid ad campaigns on platforms such as Facebook, Instagram, Google, and Tik Tok. Leverage AI tools to monitor performance metrics, execute A/B testing, and continuously optimize ad copy, target audiences, and budgets for maximum ROI. Analyze campaign analytics, social reach, and lead conversion rates; prepare comprehensive monthly performance reports.
- Social Media Management & Student Communication Oversee daily posting, content scheduling, and community management across platforms (Instagram, Facebook, Tik Tok, Linked In, You Tube). Act as the primary digital point of contact for prospective students—responding promptly to comments, messages, and inquiries with program details, pricing, and admission steps. Drive interactive engagement (polls, Q&As, stories) and coordinate directly with the admissions team for quick lead handoffs and follow‑ups.
- Research, Strategy & Internal Coordination Stay updated on emerging AI technologies, digital marketing trends, and student engagement strategies. Conduct competitor analysis and propose innovative, AI‑enhanced campaign ideas tailored to prospective aviation students. Work closely with admissions, training, and administration teams to align messaging, cover physical/virtual events, and coordinate with external production/printing vendors as needed.
Requirements & Qualifications
Experience:
Proven experience in digital marketing, social media management, and paid advertising (Meta & Google Ads). AI Expertise:
Practical, hands‑on proficiency with generative AI platforms and prompt engineering for text, image, and video workflows. Media
Skills:
Practical experience in basic photo/video shooting, video editing apps (Cap Cut, Premiere, or similar), and graphic creation tools (Canva/Adobe). Communication:
Excellent written and verbal communication skills with a student‑focused, customer‑centric mindset. Analytical Mindset:
Ability to track metrics, manage budgets, and turn campaign data into actionable improvements.
Fujairah Aviation Academy (FujAA) is a premier aviation training institution committed to excellence in aviation education. We provide world‑class training for pilots, aircraft maintenance engineers, and aviation professionals.
Our Culture: We foster a collaborative, innovative, and professional work environment where every team member contributes to shaping the future of aviation.
Benefits: Competitive salary, comprehensive benefits package, ongoing training and development opportunities, and a supportive work environment.
Application review typically takes 5-7 business days
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