Officer - Strategic Marketing and Communications

Officer
- Strategic Marketing and Communications

Posting

Start Date:

02/10/2026

To assist in the delivery of effective communications across the Bank and across all communication disciplines (Media, advertising, marketing, merchandising & events), paying particular attention to the implementation of the Bank’s brand & communication guidelines across all elements of marketing, advertising & corporate collateral & stationery.

• Implementation of Corporate Identity Guidelines
• Ensure the consistent application of the Bank’s corporate identity guidelines across all elements of advertising, marketing & communication
• Marketing Collateral
• Develop collaterals that will promote the Bank’s business & client servicing needs, such as product collaterals, advertisements & corporate gifts
• Develop corporate collateral/stationery in support of the Bank’s operational needs, such as greeting cards, calendars, ATM receipts, roll-up banners & public holiday notices
• Oversee the publishing of critical investor communication such as the NBF annual report & balance sheet announcements
• PR support
• Facilitate efforts to develop & distribute press releases & news announcements with the bank’s PR agency
• Support the implementation of the various components of the PR strategy, which includes everything from media training of senior management to networking opportunities with NBF management that raises the bank’s profile with external stakeholders
• Internal Communication
• Communicate & engage staff so as to promote & embed a communicative & transparent corporate culture within the organisation to align them with the Bank’s strategic objectives
• Ensure all internal communication, organisational announcements & policy changes are featured on internal communication channels from the staff Intranet to the digital newsletter
• Conceptualise & implement communication activities or staff campaigns that reinforce the bank’s corporate values as well as enhance the bank’s reputation (internally & externally) as an employer of choice.
• Regularly monitor & evaluate bank’s internal communication efforts so as to improve their overall effectiveness
• Event management
• Raise the Bank’s market profile & facilitate staff engagement through the organisation of activities i.e. coordinating NBF’s participation in industry events, client appreciation functions, annual staff party, Terry Fox Run etc.
• Vendor Management
• Assist in the appointment & maintenance of vendor relationships, hence ensuring timely & cost-effective deliverables
• Management of Departmental Budget & Expenses
• Monitor the departmental budget & expenses and coordinate vendor payments
• NBF website, intranet, SEO & social media
• Support the administration & ongoing development of NBF’s website in coordination with NBF IS&T
• Responsible for updating information on the NBF websites & when requested by any stakeholder
• Coordinate with internal stakeholders for the vetting of information existing in the website to ensure up-to-date information
• Design & implement digital marketing activities to raise awareness of the Bank & its business/service propositions
• Drive the social media efforts of the bank to meet its business & communication objectives
• Corporate Social Responsibility
• Drive the community building initiatives of the Bank with the long term view of establishing the bank as a committed corporate citizen in the UAE & its home emirate of Fujairah

NA

N/A

Degree in marketing communications preferred

• Degree in marketing communications preferred
• Three to five years’ experience in PR & marketing communications preferred, but similar experience in an administrative/project management function would suffice. Experience in financial…