Social Media Specialist; Marketing Communications Professional II

Social Media Specialist (Marketing Communications Professional II)

Classification: Marketing Communications Professional II

Department: Strategic Communications

Salary Range: $5,178 - $5,948 per month

Appointment Type: Ongoing

Time Base: Full Time

Work Schedule: Monday - Friday, 8:00 AM - 5:00 PM

Standing on 241 acres in the heart of Southern California, Cal State Fullerton was founded in 1957 and has grown to serve more than 43,000 students. As a leading campus of the California State University system, the University serves as both an intellectual and cultural hub for the region and a driving force in workforce and economic development.

We are dedicated to student success through innovative, high-impact educational experiences and robust support programs. Equally, we invest in the growth of our staff, faculty, and administrators through orientations, training opportunities, and ongoing professional development.

As a member of the Titan Community, you'll have access to a wide range of campus resources and experiences— including the Grand Central Art Center in Santa Ana, the Arboretum and Botanical Garden, cultural performances at the Clayes Performing Arts Center, Titan Athletics events, the Titan Recreation Center, and our Employee Wellness Program.

It is an exciting time to join Cal State Fullerton as we are an in-demand comprehensive University that is driven to shape the future of education and foster a vibrant community of diverse students, faculty, staff, and administrators who uphold values of inclusive excellence, free speech, and an environment free from discrimination. We are continuously seeking individuals from various career disciplines that share the University's mission and core values.

We warmly welcome you to consider joining the Titan Community where minds expand and opportunities flourish.

Strategic Communications and Brand Management plays an integral role in helping to shape and strengthen the institution's brand and advance in a wide range of institutional effectiveness. We seek an exceptional individual to join our team as the Social Media Specialist (Marketing Communications Professional II). The ideal candidate in this role should have a positive attitude and an active, energetic mind characterized by highly ethical practices and a commitment to inclusivity, openness, flexibility, integrity, and kindness.

We are looking for a content creator who brings fresh perspectives, a passion for engaging storytelling, and the ability to track and present monthly performance results for the university's flagship social media channels. This role offers the chance to thrive in a collaborative, fast-paced environment while taking initiative to drive measurable growth and engagement.

Under the direction of the Associate Director of Digital Media, the Social Media Specialist enhances Cal State Fullerton's brand awareness and builds strong online communities across its central social media platforms. Assists in executing and maintaining the university's social media strategy and provides guidance to campus partners to ensure consistency and alignment with Cal State Fullerton's strategic priorities and public positioning.

This position balances creativity with analytics – developing compelling content, monitoring, and interpreting data trends, and using insights to shape short- and long-term digital campaigns. The Social Media Specialist is a key player in telling the Cal State Fullerton story, connecting audiences to the university's mission, and ensuring that every post, video, and campaign advances the Titan brand. Other duties as assigned.

• Equivalent to a bachelor's degree in a related field and two years of relevant experience. Additional experience may be substituted for the required education on a year-for-year basis. An advanced degree may be substituted for the required experience on a year-for-year basis.
• Under general supervision, creates engaging content and develops and implements marketing campaigns, communication plans, and initiatives.
• Applies professional level knowledge of the marketing and/or communications fields,…