Senior Communications Specialist; Marketing Communications Professional III

Senior Communications Specialist (Marketing Communications Professional III)

Classificaiton:
Marketing Communications Professional III

Department:
Strategic Communications and Brand Management plays an integral role in helping to shape and strengthen the institutions brand and advance in a wide range of institutional effectiveness. We are a team of creative, thoughtful, and empathetic storytellers that take pride in representing the university's image and reputation through inspiring and motivating stories of our exceptional faculty, staff, students, alumni, and donors.

We seek an exceptional individual to join our Strategic Communications team as the Senior Communications Specialist (Marketing Communications Professional III). The ideal candidate in this role should have a positive attitude and an active, energetic mind characterized by highly ethical practices and a commitment to inclusivity, openness, flexibility, integrity, and kindness.

Salary Range: $5,877 - $7,219 per month

Work Schedule:

Monday - Friday, 8:00 AM - 5:00 PM; occasional early morning, evening and/or weekend hours.

Equivalent to a bachelor's degree in a related field and four years of relevant experience. Additional experience which demonstrates acquired and successfully applied knowledge and abilities shown above may be substituted for the required education on a year-for-year basis. An advanced degree in a related field may be substituted for the required experience on a year-for-year basis.

Works independently under general supervision, performs advanced work by exercising significant authority for most marketing and communications projects and responsibilities. Projects involve the execution of public affairs, media relations, publications, and marketing programs. The work is more complex, broader in scope and has significant impact on the success of the project or program. Applies professional knowledge or expertise in one or more specialty area, including developing and implementing strategic marketing and/or communication plans and initiatives.

Work is focused on ensuring alignment with overall objectives. Demonstrates advanced discernment in selecting methods and techniques for obtaining solutions. Often accountable for smaller programs/projects or a major portion of a larger program/project. Oversees complex projects and initiatives to promote the university's brand image and reputation. In collaboration with management, assesses, formulates, and evaluates marketing programs, processes, and procedures. Decision-making is based on marketing and communication best practices, standards, and guidelines;

university policy; and overall marketing strategies and goals. The work involves daily contact with university management, members of the media, and other key constituencies. Conducts media outreach to build relationships and university credibility with the media. Handles multiple work priorities and may provide lead work direction with accountability for results.

Thorough and advanced knowledge and understanding of marketing, branding, communications, public relations, and related roles. Thorough knowledge of and ability to effectively use media outlets including planning media coverage and media publicity campaigns for the university and events. Demonstrated ability to keep abreast of campus events and subject matter expertise in relation to current events to identify and capitalize on media opportunities that will promote the university and increase positive media coverage.

Demonstrated competence in independently applying advanced judgment to create and implement strategies and initiatives. Proven experience in developing and implementing strategies and campaigns, with a record of accomplishment of achieving measurable results. Advanced analytical and organizational skills to organize, prioritize and manage the successful completion of initiatives and projects within time and budget constraints. Ability to analyze and select pertinent facts and integrate them into communication vehicles.

Strong story development and journalistic writing skills, as well as advanced editorial skills. Knowledge of interview techniques and the ability to define and deliver media messages. Working knowledge of marketing and research techniques and methods. Ability to apply market research to identify communication needs and target audiences. Ability to apply appropriate…