Content & Marketing Strategy Manager

Cura x Cura is a fast-growing healthcare technology company reimagining how traditional Chinese medicine practitioners prescribe, dispense, and connect with patients.

We're looking for a strategic, commercially minded Content & Marketing Strategy Manager to own how Cura x Cura communicates, grows, and converts across every channel.

This is not simply a social media posting role. You will turn company initiatives, product features, practitioner stories, partnerships, events, podcasts, and founder ideas into integrated campaigns that move people emotionally—and drive measurable business results.

• Increase practitioner registrations and paid conversions driven by marketing
• Generate warm leads and conversations for the sales team
• Improve email open rates, click-through rates, engagement, and conversion
• Grow Cura x Cura's organic reach and brand authority
• Own and protect the company voice across every platform
• Build scalable, AI-powered marketing and content workflows
• Connect marketing performance with sales and business outcomes

You will lead content and marketing strategy across the company, including:

• Developing Cura x Cura's overall content, campaign, and channel strategy
• Creating integrated campaigns across email, social media, podcasts, events, partnerships, and the website
• Managing Instagram and Facebook strategy, including content pillars, captions, Stories, campaigns, and conversion sequences
• Owning email marketing strategy, copywriting, segmentation, building, testing, and sending
• Marketing new products, platform features, practitioner programs, promotions, workshops, and events
• Leading podcast positioning, episode topics, titles, descriptions, guest promotion, distribution, and repurposing
• Planning event-marketing campaigns before, during, and after conferences, workshops, pop-ups, and community events
• Developing influencer, practitioner, vendor, and brand-partnership campaigns
• Creating landing-page, sales-page, checkout-page, and campaign copy
• Turning one idea or piece of content into multiple assets across email, social media, podcast, video, and web
• Directing short-form video concepts, filming, editing, clipping, and distribution
• Planning regular in-person filming and podcast sessions with the CEO
• Capturing and organizing practitioner testimonials, customer stories, and campaign assets
• Tracking performance across email, social media, podcasts, landing pages, campaigns, and conversion funnels
• Creating internal systems for content planning, campaign execution, approvals, asset management, and performance reporting
• Clearly communicating campaign plans so marketing, sales, customer service, technology, and operations remain aligned

You should be able to take one Cura x Cura product, feature, or program and understand how to market it from every angle—strategically, emotionally, visually, psychologically, and commercially.

You must be genuinely comfortable using AI as part of your working process—not only using ChatGPT or Claude for basic conversations.

You should be able to:

• Build repeatable AI-assisted workflows for research, campaign planning, content production, repurposing, and performance analysis
• Use tools such as Claude Codex to create structured systems and improve marketing operations
• Understand how to turn prompts, brand knowledge, templates, and automation into consistent workflows
• Use AI creative tools such as Higgsfield for video concepts and production
• Work confidently with Canva and Cap Cut to create and edit marketing assets
• Quickly evaluate and adopt new AI tools when they can improve speed, quality, or scalability
• Maintain human judgment, accuracy, and brand consistency throughout AI-assisted work

• 3-5 years of marketing…