Sales Associate

Ronnie Watkins Ford is an established automotive dealership located at 101 George Wallace Drive in Gadsden, Alabama. The dealership focuses on providing a range of new and pre-owned Ford vehicles, along with financing options and maintenance services. As a locally rooted business, Ronnie Watkins Ford is committed to delivering a straightforward and supportive car-buying experience to the community. Team members work in a customer-centered environment where integrity, professionalism, and service are valued.

The dealership offers opportunities to grow a career in automotive sales within a stable, team-oriented setting.

This is a full-time, on-site Sales Associate role based at Ronnie Watkins Ford in Gadsden, AL. The Sales Associate will greet and qualify customers, discuss their vehicle needs, and guide them through the selection of new and pre-owned vehicles. Daily responsibilities include presenting product features and benefits, conducting test drives, and explaining pricing, financing, and warranty options in a clear and respectful manner.

The role also involves maintaining product knowledge, following up with prospective and existing customers, and using dealership systems to track leads, prepare quotes, and complete sales documentation. The Sales Associate will collaborate with finance and service teams, support showroom merchandising, and uphold dealership standards for professionalism, ethics, and customer satisfaction.

• Ability to build rapport, actively listen, and communicate clearly with a diverse range of customers in person and over the phone.
• Strong sales, negotiation, and closing skills, with the capacity to explain vehicle features, pricing, and financing options in an accessible way.
• Comfort using computers, CRM tools, and dealership software to manage leads, documentation, and follow-up activities.
• Basic understanding of automotive products, or willingness to quickly learn Ford vehicle models, features, and services.
• Reliable organizational and time-management skills, including the ability to handle multiple customers, follow up consistently, and meet sales goals.
• High level of professionalism, integrity, and customer service orientation, with a focus on creating a positive, non-discriminatory experience for every visitor.
• Prior experience in retail, customer service, or sales is preferred but not required; automotive sales experience is a plus.
• High school diploma or equivalent required; additional education or training in business or related fields is beneficial.
• Ability to work on-site full time, including some evenings and weekends as needed, and to move around the showroom and lot safely.

• * Base salary up to $4,000 monthly plus commision
• * Paid vacation
• * 401k with company participation
• * Blue Cross Blue Shield major medical and dental
• * 5 day work week (no Sundays ever)
• * Aflac accident and disability insurance