Marketing Professional

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This range is provided by Newberry Animal Hospital Group. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

$50,000.00/yr - $60,000.00/yr

Job Title: Marketing Professional
Entity: Specialty Hospital & General Practice
Employment Type: Full‑Time
Location: Gainesville, FL
Reports To: Hospital Administrator / Practice Owners

We are seeking a strategic and innovative Marketing Professional to lead and execute the marketing efforts for two distinct veterinary entities: a Veterinary Specialty Hospital and a network of General Veterinary Practices. The ideal candidate is a "full‑stack" marketer who can seamlessly switch between high‑level brand strategy and hands‑on execution, and who can ultimately serve as a Marketing Director in the future.

• Brand Strategy & Dual‑Entity Management:
  • Develop and communicate distinct brand voices for the Specialty Hospital and the General Practices.
  • Enhance referral marketing for the Specialty Hospital by improving B2B strategies, referral portals, newsletters, and CE event promotion.
  • Improve client retention for the General Practice through loyalty programs, automated reminders, and educational campaigns.
• Website Design & Management (Wix):
  • Wix Administration: collaborate with the primary webmaster and move toward full management within 6–12 months.
  • UI/UX Design: continuously refine site layout for a mobile‑first booking experience.
  • Conversion Optimization: design high‑converting landing pages for specific services.
• AI Integration & Content Strategy:
  • Use AI tools (ChatGPT, Gemini, Canva Magic) to scale content creation.
  • Deploy AI chatbots for after‑hours FAQs, triage, and scheduling.
  • Analyze data to forecast busy seasons and adjust ad spend.
• SEO & Local Search Domination:
  • Manage Google Business Profiles for all locations.
  • Handle reputation management and automated responses.
  • Produce on‑site blog and profile posts optimized for specific medical conditions and general pet care advice.
• Digital Advertising & Analytics:
  • Create, implement, and manage paid ad campaigns on Google Ads and Meta Ads.
  • Track KPIs (CPA, ROAS, new client figures) and report monthly.

• Education: Bachelor’s Degree in Marketing, Business Administration, Communications, or related field.
• Experience: 3+ years in a marketing role, preferably leadership.
• Proven experience managing marketing for multiple brands or locations simultaneously.
• Technical
  
  Skills:
  
  
  • Wix Expertise (required);
    Velo basics preferred.
  • AI proficiency (prompt engineering, content generation).
  • SEO tools: SEMrush, Ahrefs, Moz, or similar.
  • Design tools:
    Canva, Adobe Creative Suite.
  • Analytics:
    Google Analytics (GA4), Google Search Console.
• Soft Skills:
  • Agility – pivot between emergency and general practice needs.
  • Empathy – understand owner‑pet bond.
  • Business acumen – explain ROI to board.

• Salary $50,000–$65,000
• Benefits:
  Health, Dental, Matching IRA, Pet Care Discounts
• Opportunity to shape the voice of two growing companies
• Collaborative environment that values technology and innovation

Please submit your resume:

At Newberry Animal Hospital, we believe comprehensive preventive care is essential to ensuring your pet has a long, happy, and healthy life. We offer a range of total health care programs for every stage of life provide care on an individual basis.