Digital Marketing Manager

Frankel is a full-service strategic communications firm based in Gainesville, FL, specializing in branding, marketing, and digital strategy. We help organizations connect with their audiences through thoughtful strategy, sharp creative, and measurable results – whether that's a million-dollar budget or a gumball and a paperclip. We partner with clients across financial services, higher education, healthcare, professional services, and more, and we're looking for people who love a good challenge as much as we do.

If you're a data-driven strategist who's just as comfortable optimizing a paid media budget as you are untangling an analytics dashboard, this role is your chance to shine as a Digital Marketing Manager at Frankel.

If you're the kind of digital marketer who can walk a client through a complex campaign report and leave them feeling smarter, not more confused, this role is for you. The Digital Marketing Manager at Frankel is equal parts strategist, executor, and trusted advisor. You'll own the digital strategy across a portfolio of client accounts, and that means you're not just behind the dashboard;

you're in the room (or on the call), presenting recommendations, fielding questions, and building the kind of trust that keeps clients coming back.

The Digital Marketing Manager works closely with internal departments to plan and execute integrated digital campaigns. They must be knowledgeable in paid media platforms, marketing technology, and organic search, providing guidance that keeps client digital programs performing at a high level.

The ideal candidate is analytical, proactive, and collaborative, with a strong understanding of the full digital marketing ecosystem. They must be comfortable managing multiple accounts and priorities in a fast-paced agency environment.

Job Title:

Digital Marketing Manager

Department:
Digital Services

Reports To:

Director of Digital Marketing

Location:

Gainesville, FL (Hybrid) or Remote in Select States

Employment Type:

Full-Time

NOTE :
Only USA-based candidates will be considered for this position. Frankel is unable to provide sponsorship at this time. If based in Gainesville, this hybrid role requires being in the office from Tuesday through Thursday, and Monday and Friday are remote days. We are open to remote candidates.

Job Title:

Digital Marketing Manager

Department:
Digital Services

Reports To:

Director of Digital Marketing

Location:

Gainesville, FL (Hybrid) or Remote in Select States

Employment Type:

Full-Time

NOTE :
Only USA-based candidates will be considered for this position. Frankel is unable to provide sponsorship at this time. If based in Gainesville, this hybrid role requires being in the office from Tuesday through Thursday, and Monday and Friday are remote days. We are open to remote candidates.

Client Partnership & Communication

• Serve as a primary digital point of contact for assigned client accounts
• Present campaign performance, strategic recommendations, and reporting to clients in regular meetings
• Translate complex digital data into clear, confident narratives tailored to each client's level of technical understanding
• Proactively identify opportunities and flag risks - clients should hear it from you before they have to ask

• Strategize, launch, optimize, and report on paid digital media campaigns, including paid social, paid search, and programmatic media
• Integrate CRM intelligence into campaign targeting, segmentation, and optimization
• Manage budgets and pacing across platforms to ensure efficient spend and delivery against KPIs

• Set up and maintain analytics infrastructure using GA4 and Google Tag Manager
• Establish and maintain performance dashboards using Google Data Studio…